Job brief
We are seeking a creative and analytical Social Media Manager to spearhead our brand's voice and community engagement strategy. You will play a pivotal role in shaping our digital identity, managing content production, and turning social interactions into measurable marketing growth. If you are a platform expert who loves analyzing trends, experimenting with short-form video, and building genuine connections with an online audience, we want to hear from you. This is a unique opportunity to own our social media lifecycle and make a significant impact on our brand awareness and customer acquisition metrics.
Key highlights
- Develop and execute end-to-end social media content calendars that align with brand messaging and seasonal marketing campaigns across multiple channels.
- Monitor social media analytics dashboards to report on KPIs like reach, engagement, follower growth, and click-through rates on a weekly basis.
- Create and manage paid social media advertising budgets on Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads to drive conversion.
- Collaborate with the creative and product teams to integrate upcoming company news and product updates into the social content roadmap.
What is a Social Media Manager?
A Social Media Manager is a digital marketing professional who oversees a brand's online presence to drive engagement, customer loyalty, and organic growth. By leveraging social media management tools like Sprout Social, Hootsuite, or Buffer, they translate business goals into cohesive, multi-platform content strategies. A skilled Social Media Manager balances creative storytelling with rigorous performance analysis to ensure every post contributes to broader marketing objectives and community development.
What does a Social Media Manager do?
On a daily basis, a Social Media Manager curates editorial calendars, writes platform-specific copy, and manages active communities by responding to audience sentiment. They utilize native platform analytics and tools like Google Analytics to track reach, engagement rates, and conversion metrics, adjusting tactics based on real-time campaign performance. Furthermore, they coordinate with graphic designers and copywriters to produce high-quality visual assets and participate in cross-departmental meetings to align social output with ongoing product launches or brand campaigns.
Key responsibilities
- Develop and execute end-to-end social media content calendars that align with brand messaging and seasonal marketing campaigns across multiple channels.
- Monitor social media analytics dashboards to report on KPIs like reach, engagement, follower growth, and click-through rates on a weekly basis.
- Create and manage paid social media advertising budgets on Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads to drive conversion.
- Produce high-quality visual assets, short-form videos, and engaging copy that resonates with our target audience personas across platforms.
- Engage with our digital community by proactively responding to comments, managing direct messages, and fostering meaningful conversations with followers.
- Conduct competitive analysis and social listening to stay ahead of industry trends, platform algorithm changes, and emerging digital content formats.
- Collaborate with the creative and product teams to integrate upcoming company news and product updates into the social content roadmap.
- Identify and nurture partnerships with relevant micro-influencers and brand advocates to expand reach and increase authentic brand storytelling.
Requirements and skills
- 3+ years of professional experience managing corporate social media accounts with a proven track record of audience growth and engagement.
- Expertise in using advanced social media management platforms such as Sprout Social, Hootsuite, or Sprinklr for scheduling and monitoring.
- Advanced proficiency in Meta Business Suite, TikTok Ads Manager, and LinkedIn Analytics for tracking campaign performance and ROI.
- Strong copywriting skills with the ability to adapt brand voice for different social channels, from professional LinkedIn posts to casual Instagram stories.
- Technical knowledge of Adobe Creative Cloud or Canva for quick content creation and basic photo/video editing requirements.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience in digital media management.
- Deep understanding of organic and paid digital marketing funnels, including the ability to map social interactions to website conversion paths.
- Certification in platforms such as Google Analytics, HubSpot Content Marketing, or Meta Blueprint is highly preferred for candidates.
FAQs
What does a Social Media Manager do on a daily basis?
A Social Media Manager handles a variety of tasks including content creation, community management, and performance tracking. Daily work involves scheduling posts, writing engaging captions, responding to user comments, and analyzing real-time data to see what content is resonating. They must stay updated on algorithm changes across platforms to pivot strategies as needed.
What skills are required to become a Social Media Manager?
Essential skills include high-level copywriting, visual content design, data analysis, and an deep understanding of social media platform algorithms. A successful Social Media Manager must be able to translate complex business objectives into creative, platform-native content. Familiarity with marketing tools like Sprout Social, Google Analytics, and paid ad managers is also a standard requirement.
Who does a Social Media Manager work with in a company?
A Social Media Manager typically works closely with creative teams, such as graphic designers and videographers, to produce high-quality assets. They also collaborate with product managers to understand feature launches, sales teams to align on promotional efforts, and leadership to report on brand growth. This cross-functional communication is vital for maintaining a consistent brand voice.
Why is a Social Media Manager important for business growth?
A Social Media Manager is crucial because they control the digital front door of the company, directly influencing brand perception and customer acquisition. By maintaining an active, engaging presence, they build community trust, drive traffic to the website, and provide the brand with direct feedback from customers. Their work is essential for modern businesses to remain relevant in a competitive digital landscape.