Job brief
We are looking for an analytical Advertising Manager to join our marketing team and lead our paid media strategy for our growing global brand. You will be responsible for scaling our digital footprint, managing a significant monthly ad budget, and collaborating with our design and content departments to deliver high-impact messaging. If you are an expert in media planning who thrives on optimizing performance metrics and uncovering growth opportunities, we want to hear from you. This role offers the chance to define our brand's presence in a competitive market while working alongside a collaborative, innovation-focused team.
Key highlights
- Develop and execute comprehensive advertising strategies across Google Ads, Meta, LinkedIn, and programmatic display networks to drive growth.
- Monitor and optimize daily ad spend to maintain target CPA and ROAS across all active marketing campaigns.
- Conduct deep-dive analysis of campaign performance using Google Analytics and Looker to identify trends and conversion bottlenecks.
- Lead A/B and multivariate testing initiatives on ad creative and landing page experiences to improve audience engagement rates.
What is a Advertising Manager?
An Advertising Manager is a strategic marketing leader responsible for the end-to-end management of paid media initiatives and brand visibility programs. By leveraging data-driven insights and creative execution, an Advertising Manager oversees the lifecycle of advertising campaigns across programmatic, social, and search networks. Their work directly influences organizational growth by optimizing media spend, refining audience targeting, and ensuring that brand identity remains cohesive across all customer touchpoints.
What does a Advertising Manager do?
On a typical day, an Advertising Manager tracks campaign KPIs in platforms like Google Ads and Meta Business Suite, adjusting bidding strategies to lower customer acquisition costs. They coordinate with creative teams to produce high-converting ad assets, brief agencies on media buying requirements, and present performance reporting to leadership. Beyond execution, an Advertising Manager performs A/B testing on landing pages and ad copy, ensuring that every marketing dollar contributes effectively to the broader sales funnel and quarterly business objectives.
Key responsibilities
- Develop and execute comprehensive advertising strategies across Google Ads, Meta, LinkedIn, and programmatic display networks to drive growth.
- Monitor and optimize daily ad spend to maintain target CPA and ROAS across all active marketing campaigns.
- Manage the creative production pipeline, briefing designers and copywriters to ensure all ads align with brand guidelines.
- Conduct deep-dive analysis of campaign performance using Google Analytics and Looker to identify trends and conversion bottlenecks.
- Coordinate with the sales team to align paid acquisition efforts with current lead generation goals and pipeline velocity.
- Lead A/B and multivariate testing initiatives on ad creative and landing page experiences to improve audience engagement rates.
- Oversee relationships with external media partners, agencies, and platform representatives to secure competitive ad placements and rates.
- Prepare monthly and quarterly performance reports for executive leadership, detailing budget allocation and key marketing ROI metrics.
Requirements and skills
- 5+ years of experience managing significant performance marketing budgets in a corporate or agency environment.
- Advanced proficiency in Google Ads, Meta Ads Manager, and TikTok Ads, with relevant professional certifications.
- Deep expertise in conversion rate optimization (CRO) methodologies and landing page best practices.
- Proven ability to interpret large datasets using Google Analytics 4 and SQL to drive actionable marketing strategy.
- Experience with marketing automation tools like HubSpot or Marketo to nurture leads generated from paid channels.
- Bachelor’s degree in Marketing, Communications, or a related field, with a preference for MBA or advanced data analytics coursework.
- Strong technical writing skills for ad copy, supplemented by a portfolio demonstrating successful brand-building campaigns.
- Professional certification in Project Management (PMP) or Agile Scrum is highly desirable for managing campaign roadmaps.
FAQs
What does an Advertising Manager do on a daily basis?
An Advertising Manager monitors the health of active digital campaigns, adjusts bidding tactics, and reviews real-time analytics to ensure performance goals are met. They spend time collaborating with creative teams to refine ad copy, attending cross-functional meetings to align on product promotions, and researching emerging trends in paid media. By consistently monitoring data, they ensure that the company's advertising budget is allocated effectively to maximize impact.
What are the essential skills for an Advertising Manager?
Key skills include advanced proficiency in major ad platforms like Google Ads and Meta, strong analytical abilities for evaluating performance data, and experience with CRO tools. A successful Advertising Manager must also possess excellent communication skills to convey complex campaign results to non-technical stakeholders. Knowledge of marketing automation, graphic design workflows, and budget management is also vital for success in this role.
Who does an Advertising Manager work with within a company?
An Advertising Manager acts as a central hub, working closely with designers and content creators to produce assets, while coordinating with product managers to understand specific feature launches. They frequently interact with the sales team to ensure leads generated from advertising meet quality standards. Additionally, they often manage external relationships, including ad agencies, freelance photographers, and platform consultants.
Why is the role of an Advertising Manager important for business growth?
The Advertising Manager is critical because they directly control the influx of new customers and brand visibility through paid channels. By effectively managing media spend and audience targeting, they ensure a healthy return on investment (ROI) that sustains the company's growth. Without a skilled Advertising Manager, organizations risk wasting capital on ineffective ads and failing to capture the interest of their target demographic.