Marketing
A Content Marketing Manager crafts data-driven editorial strategies, manages multi-channel distribution, and scales brand authority to drive lead generation.
We are looking for a creative and analytical Content Marketing Manager to lead our content strategy and scale our digital presence to new audiences. In this role, you will define the roadmap for our blog, social channels, and lead generation campaigns, turning complex product information into compelling stories that drive conversions. You will join our collaborative marketing team, working closely with product managers and sales teams to ensure our messaging is perfectly aligned with the customer journey. If you are passionate about building brand authority through high-quality content and have a track record of driving measurable organic growth, we would love to meet you.
Key highlights
A Content Marketing Manager is a strategic leader responsible for orchestrating a brand’s narrative across digital ecosystems to drive customer acquisition and retention. By leveraging tools like HubSpot, SEMrush, and Google Analytics, the Content Marketing Manager designs comprehensive editorial calendars that align with specific buyer personas and sales funnels. This role serves as the bridge between creative storytelling and measurable business performance, ensuring every asset—from long-form whitepapers to social media micro-content—contributes to organic growth and measurable marketing ROI.
A Content Marketing Manager plans and executes complex campaigns by overseeing the end-to-end production of high-impact marketing assets. On a daily basis, they conduct keyword research to optimize content for search engine visibility, manage content management systems like WordPress or Contentful, and distribute newsletters through email automation platforms such as Mailchimp or Braze. They also analyze campaign performance via data visualization tools like Looker or Google Data Studio, iterating on strategies based on conversion metrics and audience engagement signals while coordinating with design and product teams to ensure consistent brand voice.
What does a Content Marketing Manager do on a daily basis?
A Content Marketing Manager balances creative content production with rigorous data analysis to meet growth goals. Daily tasks include drafting and editing long-form content, conducting SEO research to update existing site pages, analyzing traffic patterns in Google Analytics, and coordinating with design teams to ensure creative assets align with current marketing campaigns.
What are the most important skills for a Content Marketing Manager?
Success in this role requires a blend of creative storytelling and technical marketing skills. Key proficiencies include SEO strategy, expertise in CMS platforms like WordPress or HubSpot, data interpretation using Google Analytics, and the ability to manage complex editorial calendars while meeting strict deadlines for multi-channel distribution.
How does a Content Marketing Manager contribute to revenue growth?
By creating high-value content that answers prospect questions at different stages of the funnel, a Content Marketing Manager generates organic traffic and high-quality leads. They improve customer acquisition by optimizing content for conversion, nurturing prospects through targeted email campaigns, and ensuring the brand message remains consistent and persuasive across every touchpoint.
Who does a Content Marketing Manager work with in an organization?
A Content Marketing Manager works across departments to ensure content aligns with company objectives. They collaborate frequently with the sales team to build lead-nurturing materials, work with product managers to understand feature launches, and partner with designers and web developers to create compelling, high-converting digital landing pages and marketing assets.