Affiliate Marketing Manager job description

Job brief

We are looking for a data-driven Affiliate Marketing Manager to take ownership of our partnership ecosystem and drive measurable growth for our brand. You will be responsible for scouting new affiliates, nurturing existing publisher relationships, and optimizing our overall channel strategy to increase our monthly recurring revenue. This role offers the opportunity to work at the intersection of creative strategy and quantitative performance analysis, directly impacting our bottom line. If you are a results-oriented marketer who thrives on data insights and strategic negotiations, we want to hear from you.

What is a Affiliate Marketing Manager?

An Affiliate Marketing Manager is a growth-focused professional responsible for building, scaling, and optimizing performance-based partnership programs. By managing relationships with affiliates, influencers, and publishers, an Affiliate Marketing Manager ensures that brand visibility and customer acquisition goals are met through cost-effective, high-ROI channels. They leverage advanced tracking software like Impact, PartnerStack, or Post Affiliate Pro to monitor conversion funnels, validate lead quality, and manage complex commission structures that drive sustainable business revenue.

What does a Affiliate Marketing Manager do?

An Affiliate Marketing Manager executes day-to-day operations by recruiting top-tier partners, auditing campaign performance, and negotiating competitive commission tiers to maximize profitability. They analyze click-through rates (CTR), attribution models, and conversion data within platforms like CJ Affiliate or ShareASale to identify optimization opportunities. Beyond data analysis, they collaborate with content teams to produce high-performing creative assets and landing pages, ensuring brand messaging remains consistent while meeting strict CPA (Cost Per Acquisition) targets.

Key responsibilities

• Recruit and onboard high-intent affiliate partners to expand our reach within target demographics and vertical markets.
• Negotiate commission rates and performance-based incentive structures that balance partner motivation with company profit margins.
• Analyze affiliate conversion data and attribution metrics using Impact or PartnerStack to identify and eliminate underperforming traffic sources.
• Manage the end-to-end creative lifecycle, providing partners with optimized banners, email copy, and landing pages to boost engagement.
• Conduct competitive benchmarking to identify new partnership opportunities and ensure our program remains superior to industry rivals.
• Monitor fraud detection reports to ensure compliance with brand safety standards and maintain integrity across all affiliate networks.
• Develop monthly performance forecasts and ROI reports for executive stakeholders to demonstrate the impact of affiliate growth strategies.
• Coordinate with product and sales teams to align affiliate promotional offers with seasonal campaigns and product launch schedules.

Requirements and skills

• 3+ years of experience managing affiliate programs, preferably in a B2C e-commerce or B2B SaaS environment.
• Proficiency with industry-standard affiliate management platforms such as Impact, PartnerStack, CJ Affiliate, or Impact Radius.
• Advanced analytical skills with the ability to interpret complex data sets in Google Analytics 4 and Excel to drive decision-making.
• Demonstrated ability to negotiate commercial agreements and build long-term relationships with diverse publisher networks.
• In-depth knowledge of digital marketing attribution models, including First-Click, Last-Click, and Multi-Touch approaches.
• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• Professional certification in digital marketing or performance advertising, such as a Google Ads Search Certification.
• Excellent written communication skills for managing affiliate communications, newsletters, and promotional brief development.

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