Marketing
A B2B Marketing Manager designs demand generation strategies, manages HubSpot-led campaigns, and drives pipeline growth for complex enterprise markets.
We are seeking an analytical and creative B2B Marketing Manager to join our growing team and own the strategy behind our demand generation engine. You will play a pivotal role in shaping how we reach, educate, and convert our target enterprise accounts by leveraging sophisticated digital tactics and compelling storytelling. This role offers a unique opportunity to directly impact our bottom line while working alongside talented product, sales, and creative teams. If you are passionate about data, complex buyer journeys, and scaling high-growth B2B programs, we want to hear from you.
Key highlights
A B2B Marketing Manager is a strategic growth leader responsible for driving customer acquisition and brand authority within professional B2B ecosystems. By utilizing data-driven insights and marketing automation platforms like HubSpot or Marketo, a B2B Marketing Manager crafts multi-channel campaigns that nurture leads through long sales cycles. Their work is essential for bridging the gap between product innovation and market demand, ensuring that marketing output directly contributes to measurable revenue and pipeline growth.
A B2B Marketing Manager orchestrates high-impact account-based marketing (ABM) programs, manages content syndication, and optimizes lead-to-opportunity conversion rates. On a daily basis, they analyze campaign metrics in Salesforce or Google Analytics to refine messaging and adjust budget allocations across paid search, LinkedIn Ads, and webinar programs. They frequently collaborate with sales enablement teams to produce high-value assets—such as case studies, white papers, and ROI calculators—that empower the sales organization to close complex deals more effectively.
What does a B2B Marketing Manager do?
A B2B Marketing Manager focuses on the complex process of selling products or services to other businesses. They design strategies to generate high-quality leads, nurture those leads through long sales cycles using marketing automation, and provide sales teams with the collateral needed to convert prospects. Their primary objective is to drive pipeline growth and increase brand equity within a specific professional niche.
What are the most important skills for a B2B Marketing Manager?
The most important skills include technical proficiency in CRM and automation platforms like HubSpot or Salesforce, data analysis for measuring campaign ROI, and expert-level copywriting for B2B audiences. Additionally, candidates must possess a strategic understanding of account-based marketing (ABM) and the ability to align marketing initiatives with broader sales revenue goals.
Who does a B2B Marketing Manager work with most closely?
They work most closely with the sales department to ensure lead quality and message alignment. They also collaborate frequently with product marketing teams to translate complex technical specifications into buyer-centric content, as well as with designers, external advertising agencies, and executive stakeholders to ensure campaign consistency and budgetary adherence.
How is the performance of a B2B Marketing Manager measured?
Performance is primarily measured through revenue-based metrics such as the number of Marketing Qualified Leads (MQLs) generated, lead-to-opportunity conversion rates, and the overall volume of pipeline influenced. They are also measured on the efficiency of their marketing spend, tracking metrics like Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) to ensure sustainable business growth.