Job brief
We are seeking an analytical and creative B2B Marketing Manager to join our growing team and own the strategy behind our demand generation engine. You will play a pivotal role in shaping how we reach, educate, and convert our target enterprise accounts by leveraging sophisticated digital tactics and compelling storytelling. This role offers a unique opportunity to directly impact our bottom line while working alongside talented product, sales, and creative teams. If you are passionate about data, complex buyer journeys, and scaling high-growth B2B programs, we want to hear from you.
Key highlights
- Design and execute full-funnel lead generation campaigns across LinkedIn Ads, Google Search, and industry-specific content syndication platforms.
- Architect account-based marketing (ABM) strategies that target high-value enterprise prospects through personalized messaging and tailored asset distribution.
- Manage and optimize marketing automation workflows in HubSpot, ensuring lead scoring and nurturing sequences effectively move prospects toward sales readiness.
- Analyze campaign performance data to report on KPIs such as MQL to SQL conversion, cost per lead, and overall marketing-attributed revenue.
What is a B2B Marketing Manager?
A B2B Marketing Manager is a strategic growth leader responsible for driving customer acquisition and brand authority within professional B2B ecosystems. By utilizing data-driven insights and marketing automation platforms like HubSpot or Marketo, a B2B Marketing Manager crafts multi-channel campaigns that nurture leads through long sales cycles. Their work is essential for bridging the gap between product innovation and market demand, ensuring that marketing output directly contributes to measurable revenue and pipeline growth.
What does a B2B Marketing Manager do?
A B2B Marketing Manager orchestrates high-impact account-based marketing (ABM) programs, manages content syndication, and optimizes lead-to-opportunity conversion rates. On a daily basis, they analyze campaign metrics in Salesforce or Google Analytics to refine messaging and adjust budget allocations across paid search, LinkedIn Ads, and webinar programs. They frequently collaborate with sales enablement teams to produce high-value assets—such as case studies, white papers, and ROI calculators—that empower the sales organization to close complex deals more effectively.
Key responsibilities
- Design and execute full-funnel lead generation campaigns across LinkedIn Ads, Google Search, and industry-specific content syndication platforms.
- Architect account-based marketing (ABM) strategies that target high-value enterprise prospects through personalized messaging and tailored asset distribution.
- Manage and optimize marketing automation workflows in HubSpot, ensuring lead scoring and nurturing sequences effectively move prospects toward sales readiness.
- Collaborate with the sales team to build account intelligence, identifying key stakeholders and decision-makers within our target market segments.
- Produce high-authority marketing collateral including white papers, case studies, and webinar scripts that demonstrate industry leadership and product value.
- Analyze campaign performance data to report on KPIs such as MQL to SQL conversion, cost per lead, and overall marketing-attributed revenue.
- Conduct thorough competitor benchmarking and customer research to identify market gaps and refine our unique value proposition in the B2B space.
- Manage the external marketing budget, allocating spend across channels to maximize return on investment while maintaining a consistent brand presence.
Requirements and skills
- 5+ years of experience in B2B marketing, specifically focusing on demand generation, lead management, and account-based marketing frameworks.
- Proficiency in marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce for managing complex customer journeys.
- Advanced analytical skills with the ability to interpret data from Google Analytics, Looker, or Tableau to optimize campaign performance.
- Demonstrated ability to write compelling, persuasive, and technical B2B content that resonates with C-suite and director-level stakeholders.
- Deep understanding of SEO best practices, keyword research, and content optimization to drive organic traffic for B2B industry topics.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related quantitative field.
- Professional certification such as Google Ads Search Certification, HubSpot Inbound Certification, or Demand Gen specific industry credentials.
- Proven track record of coordinating successfully with cross-functional sales and product teams to align messaging with buyer personas.
FAQs
What does a B2B Marketing Manager do?
A B2B Marketing Manager focuses on the complex process of selling products or services to other businesses. They design strategies to generate high-quality leads, nurture those leads through long sales cycles using marketing automation, and provide sales teams with the collateral needed to convert prospects. Their primary objective is to drive pipeline growth and increase brand equity within a specific professional niche.
What are the most important skills for a B2B Marketing Manager?
The most important skills include technical proficiency in CRM and automation platforms like HubSpot or Salesforce, data analysis for measuring campaign ROI, and expert-level copywriting for B2B audiences. Additionally, candidates must possess a strategic understanding of account-based marketing (ABM) and the ability to align marketing initiatives with broader sales revenue goals.
Who does a B2B Marketing Manager work with most closely?
They work most closely with the sales department to ensure lead quality and message alignment. They also collaborate frequently with product marketing teams to translate complex technical specifications into buyer-centric content, as well as with designers, external advertising agencies, and executive stakeholders to ensure campaign consistency and budgetary adherence.
How is the performance of a B2B Marketing Manager measured?
Performance is primarily measured through revenue-based metrics such as the number of Marketing Qualified Leads (MQLs) generated, lead-to-opportunity conversion rates, and the overall volume of pipeline influenced. They are also measured on the efficiency of their marketing spend, tracking metrics like Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) to ensure sustainable business growth.