Job brief
We are seeking a results-oriented SEO Specialist to join our marketing team and drive our organic growth strategy to the next level. In this role, you will own our search strategy, from optimizing technical site infrastructure to scaling our content marketing efforts and backlink acquisition campaigns. You will work closely with our web developers, copywriters, and product managers to ensure our digital presence is discoverable, accessible, and high-converting. If you are passionate about deciphering search trends and turning data into ranking wins, we want you on our team.
Key highlights
- Conduct exhaustive keyword research and search intent analysis to identify high-value content opportunities that align with business objectives.
- Perform recurring technical SEO audits to identify and resolve site health issues, including broken links, redirect chains, and duplicate content.
- Optimize on-page elements such as title tags, meta descriptions, header structure, and internal linking to boost keyword rankings.
- Execute off-page link-building strategies, including outreach and digital PR, to improve domain authority and search visibility for target pages.
What is a SEO Specialist?
An SEO Specialist is a search engine optimization expert dedicated to increasing a website's visibility and organic traffic through data-driven technical and content strategies. By managing on-page, off-page, and technical SEO initiatives, an SEO Specialist ensures that web properties align with the latest search engine algorithms from Google and Bing. Their expertise in identifying high-intent keywords and optimizing crawlability directly influences a company's ability to rank for competitive industry terms, ultimately fueling sustainable business growth.
What does a SEO Specialist do?
An SEO Specialist conducts comprehensive keyword research and competitive gap analysis to identify opportunities for ranking improvements and content expansion. They perform deep technical audits using tools like Screaming Frog and Google Search Console to fix crawl errors, optimize site architecture, and improve core web vitals. Additionally, they collaborate with content teams to implement E-E-A-T principles, build authoritative backlink profiles, and translate complex search performance data into actionable insights for marketing stakeholders.
Key responsibilities
- Conduct exhaustive keyword research and search intent analysis to identify high-value content opportunities that align with business objectives.
- Perform recurring technical SEO audits to identify and resolve site health issues, including broken links, redirect chains, and duplicate content.
- Optimize on-page elements such as title tags, meta descriptions, header structure, and internal linking to boost keyword rankings.
- Execute off-page link-building strategies, including outreach and digital PR, to improve domain authority and search visibility for target pages.
- Analyze website performance metrics using Google Analytics 4 and Google Search Console to provide stakeholders with actionable traffic reports.
- Collaborate with content creators to implement E-E-A-T guidelines, ensuring that published assets meet user expectations and search quality standards.
- Monitor algorithm updates from major search engines to proactively adjust site-wide strategies and mitigate risks to organic search traffic.
- Manage structured data implementation and schema markup to improve rich snippet visibility in search engine results pages.
Requirements and skills
- 3+ years of professional experience in SEO, with a proven track record of increasing organic traffic and keyword rankings.
- Expert-level proficiency in industry-standard tools including SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
- Strong technical understanding of HTML, CSS, and JavaScript as they relate to crawlability, site speed, and mobile responsiveness.
- Hands-on experience with Google Analytics 4 (GA4) for event tracking, goal setting, and building custom performance dashboards.
- Deep knowledge of off-page SEO tactics, including identifying high-quality backlink prospects and managing outreach campaigns effectively.
- Excellent ability to synthesize complex SEO data into concise, strategic recommendations for non-technical leadership teams.
- Google Analytics Individual Qualification (GAIQ) or professional certifications from HubSpot or Semrush Academy are highly preferred.
- Bachelor’s degree in Marketing, Computer Science, or a related field, or equivalent practical experience in digital marketing.
FAQs
What does an SEO Specialist do on a daily basis?
An SEO Specialist balances technical maintenance with creative strategy. Daily tasks often include monitoring keyword performance, analyzing traffic drops, fixing crawl errors detected in Google Search Console, and auditing content pages for optimization. They also spend time researching competitors, planning future content calendars, and reporting key performance metrics to management.
What are the essential skills for an SEO Specialist?
Essential skills for an SEO Specialist include proficiency in technical SEO auditing, keyword strategy, and backlink management. You must be comfortable working with data platforms like Ahrefs or SEMrush and have a fundamental understanding of how search engine algorithms work. Additionally, strong analytical skills and the ability to communicate technical SEO priorities to cross-functional stakeholders are vital for success.
How do you become an SEO Specialist?
Becoming an SEO Specialist usually involves a mix of self-directed learning and practical application. Many professionals start by building their own niche websites to experiment with SEO tactics, taking free courses from Google or HubSpot, and pursuing certifications. Gaining experience in content marketing or web development is also a common path, as these roles provide the technical and editorial foundation necessary for SEO.
Why is an SEO Specialist critical to a marketing team?
An SEO Specialist is critical because they bridge the gap between high-quality content and the audiences searching for it. By ensuring a website ranks at the top of search results, they reduce reliance on paid advertising, lower customer acquisition costs, and build long-term brand authority. Their work ensures that every piece of content published serves a measurable purpose in driving qualified traffic and business growth.