Product Marketing Manager job description

Job brief

We are looking for a strategic and analytical Product Marketing Manager to join our growing marketing team and own the end-to-end launch lifecycle of our core platform. You will serve as the internal subject matter expert on our competitive landscape, crafting the narrative that differentiates us in a crowded market. This role is ideal for a storyteller who thrives on data, enjoys translating complex functionality into clear benefits, and loves collaborating across functions to drive measurable business impact. If you are passionate about connecting products to the people who need them most, we want to hear from you.

What is a Product Marketing Manager?

A Product Marketing Manager sits at the critical intersection of product, sales, and marketing teams to define how a company positions and communicates its solutions to the market. As a Product Marketing Manager, you are responsible for bridging the gap between product technical features and customer pain points, ensuring that the value proposition resonates with target personas. By leveraging market intelligence, competitive analysis, and data-driven insights, a Product Marketing Manager plays a pivotal role in driving successful product launches and sustaining long-term commercial growth.

What does a Product Marketing Manager do?

A Product Marketing Manager plans and executes comprehensive go-to-market (GTM) strategies for new feature rollouts and product updates to ensure maximum market penetration. They translate technical specifications into compelling customer-facing collateral, such as sales enablement decks, website copy, and email nurture campaigns. Beyond content, a Product Marketing Manager analyzes user adoption metrics and funnel performance, collaborating with product teams to refine roadmaps based on real-world usage and feedback from customer-facing departments.

Key responsibilities

• Develop and execute end-to-end go-to-market strategies for product launches, ensuring cross-functional alignment across sales, product, and customer success teams.
• Perform deep-dive competitive analysis and market research to identify unique positioning opportunities and counter competitor feature sets in the market.
• Author high-converting sales enablement assets, including battlecards, case studies, product data sheets, and pitch decks for the global sales organization.
• Analyze product usage data, customer feedback, and win/loss reports to identify key drivers for customer retention and feature adoption improvements.
• Own the messaging hierarchy and brand voice for new product releases, ensuring consistency across the website, email marketing, and social media channels.
• Partner with the product management team to influence the development roadmap by providing actionable insights based on customer pain points and market demand.
• Manage the planning and execution of product-focused webinar series, virtual events, and demo sessions designed to educate prospects and existing customers.
• Track and report on key product marketing KPIs, such as feature adoption rates, funnel conversion, and overall contribution to pipeline growth.

Requirements and skills

• 4+ years of experience in product marketing, B2B SaaS marketing, or a related field with a focus on product adoption and GTM strategy.
• Proficiency in marketing and product analytics tools such as Mixpanel, Pendo, Google Analytics, or HubSpot to track user behavior and campaign ROI.
• Exceptional copywriting skills with the ability to distill technical software features into clear, benefit-oriented messaging for non-technical stakeholders.
• Proven experience building sales enablement frameworks that directly empower sales teams to close deals more effectively in competitive environments.
• Strong project management skills, including the ability to manage complex launch timelines using tools like Asana, Jira, or Trello across multiple teams.
• Bachelor’s degree in Marketing, Business, Communications, or a technical field; MBA or Product Marketing certification (e.g., PMA) is highly preferred.
• Advanced experience in performing win/loss analysis and voice-of-customer interviews to inform strategic product positioning and messaging adjustments.
• Demonstrated ability to present complex technical concepts to executive leadership, ensuring alignment on product marketing strategy and resource allocation.

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