Job brief
We are looking for a strategic and analytical Product Marketing Manager to join our growing marketing team and own the end-to-end launch lifecycle of our core platform. You will serve as the internal subject matter expert on our competitive landscape, crafting the narrative that differentiates us in a crowded market. This role is ideal for a storyteller who thrives on data, enjoys translating complex functionality into clear benefits, and loves collaborating across functions to drive measurable business impact. If you are passionate about connecting products to the people who need them most, we want to hear from you.
Key highlights
- Develop and execute end-to-end go-to-market strategies for product launches, ensuring cross-functional alignment across sales, product, and customer success teams.
- Perform deep-dive competitive analysis and market research to identify unique positioning opportunities and counter competitor feature sets in the market.
- Author high-converting sales enablement assets, including battlecards, case studies, product data sheets, and pitch decks for the global sales organization.
- Analyze product usage data, customer feedback, and win/loss reports to identify key drivers for customer retention and feature adoption improvements.
What is a Product Marketing Manager?
A Product Marketing Manager sits at the critical intersection of product, sales, and marketing teams to define how a company positions and communicates its solutions to the market. As a Product Marketing Manager, you are responsible for bridging the gap between product technical features and customer pain points, ensuring that the value proposition resonates with target personas. By leveraging market intelligence, competitive analysis, and data-driven insights, a Product Marketing Manager plays a pivotal role in driving successful product launches and sustaining long-term commercial growth.
What does a Product Marketing Manager do?
A Product Marketing Manager plans and executes comprehensive go-to-market (GTM) strategies for new feature rollouts and product updates to ensure maximum market penetration. They translate technical specifications into compelling customer-facing collateral, such as sales enablement decks, website copy, and email nurture campaigns. Beyond content, a Product Marketing Manager analyzes user adoption metrics and funnel performance, collaborating with product teams to refine roadmaps based on real-world usage and feedback from customer-facing departments.
Key responsibilities
- Develop and execute end-to-end go-to-market strategies for product launches, ensuring cross-functional alignment across sales, product, and customer success teams.
- Perform deep-dive competitive analysis and market research to identify unique positioning opportunities and counter competitor feature sets in the market.
- Author high-converting sales enablement assets, including battlecards, case studies, product data sheets, and pitch decks for the global sales organization.
- Analyze product usage data, customer feedback, and win/loss reports to identify key drivers for customer retention and feature adoption improvements.
- Own the messaging hierarchy and brand voice for new product releases, ensuring consistency across the website, email marketing, and social media channels.
- Partner with the product management team to influence the development roadmap by providing actionable insights based on customer pain points and market demand.
- Manage the planning and execution of product-focused webinar series, virtual events, and demo sessions designed to educate prospects and existing customers.
- Track and report on key product marketing KPIs, such as feature adoption rates, funnel conversion, and overall contribution to pipeline growth.
Requirements and skills
- 4+ years of experience in product marketing, B2B SaaS marketing, or a related field with a focus on product adoption and GTM strategy.
- Proficiency in marketing and product analytics tools such as Mixpanel, Pendo, Google Analytics, or HubSpot to track user behavior and campaign ROI.
- Exceptional copywriting skills with the ability to distill technical software features into clear, benefit-oriented messaging for non-technical stakeholders.
- Proven experience building sales enablement frameworks that directly empower sales teams to close deals more effectively in competitive environments.
- Strong project management skills, including the ability to manage complex launch timelines using tools like Asana, Jira, or Trello across multiple teams.
- Bachelor’s degree in Marketing, Business, Communications, or a technical field; MBA or Product Marketing certification (e.g., PMA) is highly preferred.
- Advanced experience in performing win/loss analysis and voice-of-customer interviews to inform strategic product positioning and messaging adjustments.
- Demonstrated ability to present complex technical concepts to executive leadership, ensuring alignment on product marketing strategy and resource allocation.
FAQs
What does a Product Marketing Manager do on a daily basis?
A Product Marketing Manager spends their time researching the competitive landscape, drafting messaging for upcoming launches, and analyzing user data to optimize current marketing funnels. They frequently collaborate with product managers to understand new features and work with the sales team to ensure they have the tools needed to articulate product value. Throughout the day, they balance high-level strategic planning with the hands-on creation of marketing collateral.
What skills are required for a Product Marketing Manager role?
A successful Product Marketing Manager needs a blend of creative storytelling and analytical rigor. Key technical skills include proficiency in marketing automation platforms, CRM tools like Salesforce, and product analytics software like Pendo or Mixpanel. Equally important are soft skills like cross-functional communication, strategic thinking, and the ability to empathize with customer pain points to build effective marketing narratives.
Who does a Product Marketing Manager work with most often?
A Product Marketing Manager acts as the glue between departments, working most closely with product managers, sales teams, and the broader marketing organization. They partner with product teams to understand technical innovations, coordinate with sales to understand what closes deals, and collaborate with demand generation specialists to ensure marketing campaigns reach the right audience.
Why is the Product Marketing Manager role critical to a company's success?
This role is essential because it ensures that the product being built actually solves the problems the target market is experiencing. By defining the positioning, pricing, and launch strategy, the Product Marketing Manager directly impacts customer acquisition and retention. Without effective product marketing, even the most innovative technologies may fail to find market fit or struggle to articulate their value against competitors.