Job brief
We are looking for a highly analytical Performance Marketing Analyst to join our growing marketing team and take ownership of our paid acquisition strategy. In this role, you will be responsible for scaling our global ad programs, optimizing conversion paths, and uncovering hidden growth opportunities through rigorous statistical testing. You will work closely with our creative and engineering teams to translate complex data sets into high-performing campaign initiatives that impact millions of users. If you are passionate about data-driven decision-making and want to drive measurable business results, we want to hear from you.
Key highlights
- Manage multi-channel paid acquisition budgets across Google Ads, Meta, and TikTok to ensure a consistent target ROAS.
- Develop and maintain automated performance dashboards using Looker, Tableau, or Google Data Studio for C-suite reporting.
- Execute A/B and multivariate tests on ad copy, creative assets, and landing page layouts to improve conversion rates.
- Analyze complex customer journey data to identify high-value acquisition channels and optimize multi-touch attribution models.
What is a Performance Marketing Analyst?
A Performance Marketing Analyst is a data-driven specialist responsible for managing, measuring, and optimizing paid media campaigns to maximize return on ad spend (ROAS). By leveraging advanced analytics platforms like Google Analytics 4, Mixpanel, and Looker, a Performance Marketing Analyst identifies actionable insights within high-volume conversion funnels. This role serves as the analytical bridge between marketing investment and bottom-line business outcomes, ensuring every dollar spent contributes directly to customer acquisition and sustainable digital growth.
What does a Performance Marketing Analyst do?
On a daily basis, a Performance Marketing Analyst monitors real-time bidding strategies in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager to maintain target CPA goals. They conduct deep-dive cohort analyses to evaluate lead quality, perform A/B testing on ad creative and landing page experiences, and build automated reporting dashboards in Tableau or PowerBI. By collaborating with product managers and web developers, they refine tracking implementation via Google Tag Manager to ensure data integrity across the entire customer lifecycle.
Key responsibilities
- Manage multi-channel paid acquisition budgets across Google Ads, Meta, and TikTok to ensure a consistent target ROAS.
- Develop and maintain automated performance dashboards using Looker, Tableau, or Google Data Studio for C-suite reporting.
- Execute A/B and multivariate tests on ad copy, creative assets, and landing page layouts to improve conversion rates.
- Analyze complex customer journey data to identify high-value acquisition channels and optimize multi-touch attribution models.
- Collaborate with the engineering team to implement and audit tracking pixels via Google Tag Manager and server-side tracking.
- Conduct rigorous competitive analysis to benchmark our digital market share and identify emerging trends in paid media.
- Manage the end-to-end campaign lifecycle, from keyword research and audience segmentation to final performance auditing.
- Partner with the CRM team to align paid acquisition tactics with email nurture flows and personalized customer retargeting.
Requirements and skills
- 3+ years of experience in a dedicated performance marketing or growth analytics role within a digital-first organization.
- Expertise in managing large-scale paid media budgets (min. $50k/month) across platforms like Google Ads and Meta Ads Manager.
- Advanced proficiency in Excel or Google Sheets (Pivot Tables, VLOOKUP, complex data modeling) for daily analysis.
- Hands-on experience with web analytics tools such as Google Analytics 4, Adobe Analytics, or similar platforms.
- Technical familiarity with conversion tracking implementation, UTM parameters, and GTM (Google Tag Manager) configurations.
- Strong ability to translate complex statistical findings into clear, actionable recommendations for non-technical stakeholders.
- Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related quantitative field.
- Professional certification in Google Ads or Meta Blueprint, demonstrating a current understanding of platform updates.
FAQs
What does a Performance Marketing Analyst do?
A Performance Marketing Analyst is responsible for overseeing the quantitative success of digital marketing efforts. They manage daily ad spend, analyze campaign performance data, perform A/B testing on creative assets, and optimize conversion funnels. By using data, they ensure that every marketing dollar contributes to company-wide customer acquisition and revenue goals.
What skills are required for a Performance Marketing Analyst?
Key skills include proficiency in paid media platforms like Google Ads and Meta Ads Manager, advanced data visualization in tools like Tableau or Looker, and strong statistical modeling capabilities. Additionally, a Performance Marketing Analyst must be comfortable with technical marketing infrastructure, including Google Tag Manager and complex attribution modeling.
Who does a Performance Marketing Analyst work with?
A Performance Marketing Analyst works cross-functionally with product managers, creative designers, and web engineering teams. They often report to the Head of Growth or CMO, providing essential data insights that inform product roadmaps, creative strategy, and overall budget allocation across the organization.
Is a Performance Marketing Analyst a technical role?
Yes, it is a technical role that requires a blend of marketing strategy and data engineering. A Performance Marketing Analyst must understand how data flows from user interactions to reporting databases, frequently interacting with SQL, web tracking pixels, and API-based integrations to maintain an accurate view of campaign performance.