Marketing

Marketing Project Manager job description

A Marketing Project Manager plans campaigns, manages creative workflows, and tracks ROI to scale digital growth. Learn what a Marketing Project Manager does.

Published January 10, 2026Updated May 16, 20269633 likes

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Job brief

We are looking for a highly organized Marketing Project Manager to join our marketing team and drive the execution of our end-to-end campaign strategies. You will own the project lifecycle for our digital growth programs, ensuring that every asset—from email sequences to social media launches—is delivered on time and on brand. If you possess a data-driven mindset, a passion for operational excellence, and the ability to turn complex marketing requirements into actionable tasks, we want to hear from you. This is a unique opportunity to shape our marketing workflow while directly contributing to our company's customer acquisition and revenue goals.

Key highlights

Manage end-to-end marketing campaign lifecycles using project management tools like Asana, Monday.com, or Jira to ensure timely delivery of assets.
Monitor marketing budget allocation and report on campaign ROI using Google Analytics 4, Looker Studio, or similar visualization platforms.
Architect integrated marketing workflows that synchronize content, design, and demand generation teams to maximize creative output efficiency.
Analyze lead generation funnels and customer engagement data to optimize campaign performance and adjust tactical execution in real-time.

What is a Marketing Project Manager?

A Marketing Project Manager is a strategic professional responsible for orchestrating complex marketing initiatives from ideation to delivery. By leveraging project management frameworks like Agile or Scrum, a Marketing Project Manager aligns cross-functional efforts across creative, demand generation, and product teams to meet critical growth milestones. This role balances creative oversight with technical execution, ensuring that brand messaging remains consistent while marketing performance data informs future strategy and high-impact business outcomes.

What does a Marketing Project Manager do?

On a typical day, a Marketing Project Manager manages multi-channel campaign timelines using platforms like Asana, Monday.com, or Jira to track deliverables and team bandwidth. They analyze performance metrics in tools such as Google Analytics 4 and HubSpot to report on campaign ROI to senior leadership, while identifying potential bottlenecks in content production or lead-gen funnels. Additionally, they facilitate daily stand-ups and sprint planning sessions to synchronize efforts between internal stakeholders and external agencies, ensuring that all promotional content is optimized for conversion.

Key responsibilities

Manage end-to-end marketing campaign lifecycles using project management tools like Asana, Monday.com, or Jira to ensure timely delivery of assets.
Architect integrated marketing workflows that synchronize content, design, and demand generation teams to maximize creative output efficiency.
Monitor marketing budget allocation and report on campaign ROI using Google Analytics 4, Looker Studio, or similar visualization platforms.
Coordinate the production of multi-channel content calendars, ensuring alignment with brand messaging across email, social media, and web channels.
Analyze lead generation funnels and customer engagement data to optimize campaign performance and adjust tactical execution in real-time.
Facilitate cross-functional sprint planning and project review meetings to maintain transparency between marketing, sales, and product stakeholders.
Oversee the execution of digital marketing events, including webinars and promotional partnerships, managing vendor deliverables and logistics.
Conduct ongoing competitor and market research to identify emerging industry trends and integrate those insights into new project roadmaps.

Requirements and skills

3+ years of professional experience as a Marketing Project Manager or similar operational role in a B2B or B2C environment.
Proficiency in marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce for tracking lead lifecycle stages.
Expertise in data analysis tools like Google Analytics 4 and SEMrush to derive actionable insights from complex marketing performance datasets.
Proven experience with Agile or Scrum project management methodologies and the ability to document processes using tools like Notion or Confluence.
Certification such as PMP, CAPM, or Google Project Management Professional is highly preferred to demonstrate formal project oversight capabilities.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field with a focus on project management practices.
Advanced technical literacy in managing digital asset workflows, including familiarity with Adobe Creative Cloud or Figma hand-off processes.
Ability to communicate complex technical marketing requirements clearly to non-technical stakeholders, designers, and external creative partners.

FAQs

What does a Marketing Project Manager do on a daily basis?

A Marketing Project Manager is responsible for the operational side of marketing, focusing on campaign planning, timeline management, and cross-functional coordination. Daily tasks include managing Jira or Asana boards, updating content calendars, reviewing campaign performance data, and facilitating team meetings. They serve as the central point of contact for creative and technical teams to ensure projects move from the strategy phase to successful execution without delays.

What skills are required for a Marketing Project Manager?

Essential skills include project management methodology (Agile/Scrum), proficiency in marketing automation tools like HubSpot, and strong analytical capabilities for tracking KPIs. Successful candidates also require excellent communication skills to bridge the gap between creative designers, technical developers, and business executives. Experience with SEO tools, CRM systems, and data visualization platforms is also highly valued.

Who does a Marketing Project Manager typically work with?

A Marketing Project Manager works extensively with internal stakeholders, including content writers, graphic designers, social media managers, and product marketing teams. They also serve as a liaison between the marketing department and the sales team, ensuring alignment on lead hand-offs and campaign targets. Additionally, they may manage external agencies, freelancers, and software vendors to support specific marketing initiatives.

Why is a Marketing Project Manager important to a company?

A Marketing Project Manager is crucial because they prevent marketing strategy from becoming disorganized during execution. By managing budgets, timelines, and cross-team dependencies, they ensure that campaigns are launched effectively and yield the expected ROI. Their ability to track performance data allows the company to iterate quickly, leading to improved customer acquisition and sustainable business growth.