Job brief
We are looking for a precision-minded Marketing Operations Manager to join our growing team and architect the systems that power our global growth. You will take ownership of our marketing technology stack, lead our efforts in scaling automated demand generation campaigns, and ensure our data infrastructure provides a single source of truth for marketing performance. If you are a problem-solver who enjoys bridging marketing strategy with technical implementation to improve operational efficiency, we would love to have you on the team.
Key highlights
- Architect and manage the end-to-end marketing technology stack, including native integrations between CRM, CMS, and marketing automation platforms.
- Develop and maintain lead scoring models and routing logic that align marketing efforts with sales pipeline requirements.
- Analyze marketing attribution data to provide actionable reports on channel performance, lead velocity, and customer acquisition costs.
- Implement and enforce data governance standards to ensure lead database hygiene, compliance with GDPR/CCPA, and accurate attribution tracking.
What is a Marketing Operations Manager?
A Marketing Operations Manager serves as the technical backbone of a marketing organization, bridging the gap between creative strategy and data-driven execution. By managing complex MarTech ecosystems—including CRM systems like Salesforce and automation platforms like Marketo or HubSpot—this professional ensures marketing data integrity and efficient campaign workflows. A Marketing Operations Manager transforms raw analytics into actionable insights, enabling leadership to optimize lead funnel performance and maximize marketing ROI across all digital channels.
What does a Marketing Operations Manager do?
On a typical day, a Marketing Operations Manager audits marketing automation flows, troubleshoots lead scoring logic, and synchronizes data pipelines between CRM and advertising platforms. They translate business requirements into technical configurations, ensuring that lead hand-offs to sales teams are seamless and accurate. Additionally, they monitor platform performance and data privacy compliance, create custom dashboards in tools like Looker or Tableau to track KPIs, and lead internal initiatives to integrate new software that boosts team productivity and campaign accuracy.
Key responsibilities
- Architect and manage the end-to-end marketing technology stack, including native integrations between CRM, CMS, and marketing automation platforms.
- Develop and maintain lead scoring models and routing logic that align marketing efforts with sales pipeline requirements.
- Design and execute complex automated email workflows, nurture sequences, and lifecycle marketing triggers to maximize customer retention.
- Analyze marketing attribution data to provide actionable reports on channel performance, lead velocity, and customer acquisition costs.
- Implement and enforce data governance standards to ensure lead database hygiene, compliance with GDPR/CCPA, and accurate attribution tracking.
- Collaborate with revenue operations and sales enablement teams to refine the lead-to-opportunity hand-off process and improve conversion rates.
- Manage the end-to-end budget allocation process, tracking platform spend against projected KPIs to ensure maximum return on marketing investment.
- Lead technical audits of campaign performance, identifying friction points in the user journey and implementing A/B testing frameworks for optimization.
Requirements and skills
- 5+ years of experience in marketing operations, demand generation, or revenue operations within a B2B SaaS or high-growth environment.
- Advanced proficiency in CRM platforms (Salesforce) and marketing automation software (Marketo, HubSpot, or Eloqua) with relevant certifications.
- Deep understanding of SQL for data extraction and experience building robust data visualization dashboards in Looker, Tableau, or Power BI.
- Expertise in integrating third-party marketing tools using APIs, webhooks, or integration middleware like Zapier or Workato.
- Proven success managing multi-channel lead funnels, including the technical setup of landing pages, tracking pixels, and UTM tagging conventions.
- Bachelor’s degree in Marketing, Business Analytics, Computer Science, or a related quantitative field.
- Demonstrated ability to translate complex technical specifications into intuitive processes for non-technical marketing stakeholders.
- Project management experience using Agile/Scrum methodologies to coordinate cross-departmental marketing launches and system migrations.
FAQs
What does a Marketing Operations Manager do?
A Marketing Operations Manager is responsible for the technical infrastructure and data strategy that supports marketing teams. They manage the 'MarTech stack,' ensure marketing automation platforms are configured correctly, and analyze campaign data to improve efficiency. Ultimately, they act as the operational bridge between marketing strategy and measurable revenue outcomes.
What are the most important Marketing Operations Manager skills?
Key skills include advanced proficiency in CRM and marketing automation software (like Salesforce and HubSpot), data analysis capabilities, and an understanding of lead funnel architecture. A successful Marketing Operations Manager must also possess strong project management skills and the ability to explain complex technical data to non-technical stakeholders.
Who does a Marketing Operations Manager work with?
They collaborate heavily with sales operations teams to align lead generation with sales goals, and with the content and creative teams to ensure campaign assets are properly tracked. They also act as a bridge to IT and engineering departments for platform integrations and data privacy compliance, often reporting to a VP of Marketing or Revenue Operations.
Why is the Marketing Operations Manager role essential to business growth?
The Marketing Operations Manager role is essential because it scales marketing efficiency by reducing manual work and improving data-driven decision-making. By maintaining high data quality and optimizing automated workflows, they ensure that every marketing dollar spent is accurately tracked and directed toward the highest-performing segments, directly impacting long-term revenue growth.