Job brief
We are seeking a proactive and data-driven Marketing Coordinator to join our collaborative marketing team and help scale our brand presence. In this role, you will play a central part in orchestrating integrated campaigns, managing our digital asset library, and translating complex market data into successful growth initiatives. If you are passionate about digital marketing and thrive when juggling multiple projects to hit aggressive performance targets, we want to hear from you. This is an ideal role for an organized professional looking to make a measurable impact on our company's customer engagement and market share.
Key highlights
- Execute integrated marketing campaigns across email, social media, and PPC channels to drive qualified lead generation targets.
- Monitor campaign performance metrics using Google Analytics and Meta Business Suite to generate weekly reports for leadership.
- Coordinate the production of marketing collateral, including landing pages, promotional flyers, and webinar slide decks with design partners.
- Manage end-to-end event logistics for trade shows, virtual webinars, and partner summits to maximize attendee engagement.
What is a Marketing Coordinator?
A Marketing Coordinator is a pivotal marketing professional responsible for the tactical execution of brand strategies and lead generation initiatives. By leveraging tools such as HubSpot, Google Analytics, and various social media management platforms, a Marketing Coordinator ensures that messaging remains consistent across all touchpoints. Their work bridges the gap between high-level creative concepts and measurable business performance, providing essential support for long-term customer acquisition and market penetration.
What does a Marketing Coordinator do?
On a typical day, a Marketing Coordinator manages content calendars, schedules social media updates via platforms like Sprout Social or Hootsuite, and tracks the ROI of paid advertising campaigns. They collaborate with design and sales teams to produce high-quality marketing collateral, such as email newsletters, webinar landing pages, and sales enablement assets. Furthermore, they perform deep-dive analytics into campaign performance metrics, providing actionable insights that help the team optimize conversion rates and streamline the customer journey.
Key responsibilities
- Execute integrated marketing campaigns across email, social media, and PPC channels to drive qualified lead generation targets.
- Maintain the editorial content calendar, ensuring that all copy, imagery, and branding adhere to our established style guidelines.
- Monitor campaign performance metrics using Google Analytics and Meta Business Suite to generate weekly reports for leadership.
- Coordinate the production of marketing collateral, including landing pages, promotional flyers, and webinar slide decks with design partners.
- Conduct recurring competitor analysis to identify market trends and optimize our positioning within the industry landscape.
- Manage end-to-end event logistics for trade shows, virtual webinars, and partner summits to maximize attendee engagement.
- Optimize SEO efforts by performing keyword research and implementing on-page technical updates within our CMS platforms.
- Support the sales team by managing CRM data hygiene and ensuring high-quality lead scoring for inbound inquiries.
Requirements and skills
- Minimum 2+ years of hands-on experience in a digital marketing or brand management role within a corporate environment.
- Proficiency with industry-standard marketing stacks including HubSpot, Salesforce, Google Analytics, and SEMrush.
- Proven ability to manage complex project timelines and multi-channel marketing calendars with high attention to detail.
- Technical knowledge of SEO best practices, keyword research methodologies, and content optimization strategies for search engines.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field of professional study.
- Certification in Google Analytics (GA4) or HubSpot Content Marketing as evidence of foundational professional development.
- Advanced copywriting skills with the ability to adapt tone and voice for various platforms, from social media to email.
- Experience managing paid advertising budgets across platforms like Google Ads, LinkedIn Ads, or Meta Ads.
FAQs
What does a Marketing Coordinator do daily?
A Marketing Coordinator handles the day-to-day tactical execution of marketing plans. This includes scheduling social media content, building email automation workflows in tools like HubSpot, updating website copy, and analyzing campaign performance dashboards to ensure the team is meeting its acquisition goals.
What are the essential skills for a Marketing Coordinator?
Key skills include proficiency in CRM and marketing automation software, data analysis using Google Analytics, project management, and high-level content creation. A successful Marketing Coordinator must also possess the ability to synthesize technical performance data into actionable insights for cross-functional stakeholders.
Who does a Marketing Coordinator work with?
The Marketing Coordinator acts as a hub for the marketing department, collaborating closely with graphic designers, copywriters, and product managers. They also work extensively with sales teams to ensure lead quality and provide external agencies or freelancers with the necessary project briefs to execute high-quality assets.
Why is a Marketing Coordinator role important for growth?
This role is critical because it maintains the consistency and momentum of brand communication. By monitoring KPIs and optimizing individual campaigns, a Marketing Coordinator ensures that the company's marketing investment translates into measurable customer engagement and sustained business growth.