Job brief
We are seeking a highly analytical Marketing Analyst to join our central marketing team and help us scale our data-driven decision-making processes. You will own the reporting architecture for our global campaigns, translating metrics into insights that shape our long-term customer acquisition and retention strategies. In this role, you will work closely with product managers, digital marketers, and C-suite leadership to ensure our growth initiatives are grounded in rigorous evidence. If you are passionate about dissecting marketing funnels and optimizing the customer journey through data, we want to hear from you.
Key highlights
- Design and maintain automated executive dashboards using Looker, Tableau, or Power BI to track performance against quarterly growth objectives.
- Execute complex SQL queries to extract, clean, and analyze multi-source data from Google Ads, Meta Ads, and Salesforce CRM platforms.
- Perform deep-dive attribution modeling to determine the impact of multi-touch campaigns on lead generation and long-term customer lifetime value.
- Manage the end-to-end A/B testing roadmap, defining success metrics, setting up experiments, and reporting on statistical significance to stakeholders.
What is a Marketing Analyst?
A Marketing Analyst is a data-driven professional who bridges the gap between raw consumer behavior and actionable marketing strategy. By utilizing advanced analytics platforms such as Google Analytics 4, Looker, and Tableau, a Marketing Analyst translates complex datasets into clear narratives that inform executive decision-making. Their work is essential for optimizing omnichannel marketing spend, identifying high-value customer segments, and ensuring that every marketing dollar contributes directly to bottom-line business performance.
What does a Marketing Analyst do?
On a typical day, a Marketing Analyst monitors real-time campaign performance across paid social, SEM, and email channels to identify trends and anomalies. They write complex SQL queries to extract data from CRM systems like Salesforce or HubSpot, building automated dashboards that visualize key KPIs for stakeholders. They participate in sprint planning to define tracking requirements for new features, conduct A/B testing analysis to refine messaging, and provide data-backed recommendations that shift marketing budgets toward the highest-performing channels.
Key responsibilities
- Design and maintain automated executive dashboards using Looker, Tableau, or Power BI to track performance against quarterly growth objectives.
- Execute complex SQL queries to extract, clean, and analyze multi-source data from Google Ads, Meta Ads, and Salesforce CRM platforms.
- Perform deep-dive attribution modeling to determine the impact of multi-touch campaigns on lead generation and long-term customer lifetime value.
- Manage the end-to-end A/B testing roadmap, defining success metrics, setting up experiments, and reporting on statistical significance to stakeholders.
- Identify trends in customer behavior using cohort analysis to inform personalized retention strategies and reduce churn across our digital products.
- Collaborate with the web development team to ensure rigorous implementation of tracking pixels, GTM tags, and event-based analytics for accurate reporting.
- Prepare actionable monthly reports that clearly translate technical performance data into strategic recommendations for senior marketing leadership.
- Audit marketing campaign budgets in real-time, reallocating spend based on ROAS and CPA targets to maximize overall program efficiency.
Requirements and skills
- 3+ years of professional experience in a Marketing Analyst or Data Analyst role with a focus on digital performance metrics.
- Advanced proficiency in SQL for data manipulation and experience with data visualization tools such as Looker, Tableau, or Power BI.
- Expert-level knowledge of Google Analytics 4 (GA4) and Google Tag Manager, including advanced configuration and custom event tracking.
- Strong understanding of statistical methodologies, including hypothesis testing, regression analysis, and confidence interval calculation for marketing experiments.
- Bachelor’s degree in Data Science, Marketing, Economics, Statistics, or a related quantitative field.
- Certification in Google Analytics (GAlQ) or advanced proficiency in Meta Blueprint, demonstrating mastery of current digital marketing standards.
- Ability to communicate complex technical concepts and data findings to non-technical stakeholders through clear, visual presentations.
- Proven experience managing marketing data pipelines and integrating disparate systems like Salesforce, HubSpot, or segment.io.
FAQs
What does a Marketing Analyst do daily?
A Marketing Analyst focuses on monitoring campaign performance metrics, troubleshooting data collection issues, and refining reporting dashboards. They spend significant time writing SQL queries to pull data, running statistical models on A/B tests, and synthesizing these insights into updates for the marketing and leadership teams. Their goal is to ensure the business is spending its marketing budget efficiently based on real-time evidence.
What are the essential skills for a Marketing Analyst?
Key skills include advanced proficiency in SQL, deep knowledge of Google Analytics 4 (GA4), and expertise in data visualization tools like Tableau or Looker. A successful Marketing Analyst must also possess strong statistical literacy to interpret A/B test results accurately. Furthermore, the ability to translate technical data trends into a compelling business case for non-technical stakeholders is vital for professional success.
Who does a Marketing Analyst work with in an organization?
A Marketing Analyst acts as a central hub, collaborating with diverse teams such as Digital Marketing, Product Management, and Sales. They frequently work with developers to ensure proper data tracking implementation and present findings to C-suite executives to guide high-level strategy. This collaborative nature requires the Analyst to bridge the gap between technical data infrastructure and creative marketing campaign objectives.
Why is the Marketing Analyst role important for business growth?
The Marketing Analyst role is critical because it moves marketing away from guesswork and toward data-driven certainty. By identifying which channels drive the highest ROI and where customers drop off in the funnel, they help the company stop wasting budget on ineffective tactics. Ultimately, their insights directly influence customer acquisition costs and retention rates, which are fundamental drivers of long-term scalability.