Marketing

Growth Marketing Manager job description

A Growth Marketing Manager drives customer acquisition and retention through data-led strategies. Learn how to optimize funnel performance and digital ROI today.

Published November 19, 2025Updated May 16, 20267383 likes

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Job brief

We are looking for a data-driven Growth Marketing Manager to lead our user acquisition efforts and scale our platform to its next phase of growth. You will take full ownership of our performance marketing funnel, running rigorous experiments to lower customer acquisition costs (CAC) while increasing lifetime value (LTV). You will work alongside our product and design teams to bridge the gap between marketing strategy and technical execution. If you are passionate about testing, iteration, and delivering measurable impact, we want to hear from you.

Key highlights

Design and execute full-funnel A/B testing programs to improve conversion rates across landing pages, registration flows, and onboarding sequences.
Manage significant paid media budgets across Google Ads, LinkedIn, and Meta, optimizing for maximum return on ad spend (ROAS).
Analyze complex user behavior using tools like Mixpanel or Amplitude to identify high-value segments and friction points in the user journey.
Develop and automate personalized email and push notification lifecycles using platforms like HubSpot, Braze, or Customer.io to drive retention.

What is a Growth Marketing Manager?

A Growth Marketing Manager is a strategic performance marketer responsible for accelerating company-wide customer acquisition, engagement, and retention. By leveraging quantitative analysis and experimentation, a Growth Marketing Manager designs multi-channel funnels that convert prospects into loyal users. This role utilizes advanced tools like Google Analytics 4, Mixpanel, and marketing automation platforms to identify key behavioral patterns, ensuring every marketing dollar contributes directly to scalable business growth.

What does a Growth Marketing Manager do?

A Growth Marketing Manager daily executes A/B tests on landing pages, optimizes paid acquisition campaigns across Meta and Google Ads, and analyzes complex user journey funnels to identify drop-off points. They translate raw data from tools like Amplitude or Hotjar into actionable conversion rate optimization (CRO) strategies, working closely with product and engineering teams to implement iterative growth loops. Their primary deliverables include performance reporting, personalized email automation workflows, and strategic roadmaps for sustainable user base expansion.

Key responsibilities

Design and execute full-funnel A/B testing programs to improve conversion rates across landing pages, registration flows, and onboarding sequences.
Manage significant paid media budgets across Google Ads, LinkedIn, and Meta, optimizing for maximum return on ad spend (ROAS).
Analyze complex user behavior using tools like Mixpanel or Amplitude to identify high-value segments and friction points in the user journey.
Develop and automate personalized email and push notification lifecycles using platforms like HubSpot, Braze, or Customer.io to drive retention.
Implement comprehensive SEO and content distribution strategies that prioritize high-intent keywords to capture organic traffic at scale.
Collaborate with the product team to influence feature development based on market research and customer feedback loops to improve product-market fit.
Monitor real-time campaign performance metrics, providing C-suite stakeholders with clear reports on CAC, LTV, and customer churn rates.
Execute cross-channel promotional partnerships and referral programs that incentivize organic growth and brand advocacy among existing users.

Requirements and skills

3+ years of experience in a dedicated Growth Marketing or Performance Marketing role, specifically managing budgets exceeding $50k monthly.
Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, and data visualization tools like Looker Studio or Tableau.
Proven track record of managing paid search and social campaigns with a focus on conversion rate optimization (CRO) and funnel efficiency.
Deep technical understanding of marketing automation stacks, including Salesforce, HubSpot, or similar CRM and orchestration software.
Strong command of SQL to extract and analyze raw performance data from database warehouses like Snowflake or BigQuery.
Bachelor’s degree in Marketing, Economics, Statistics, or a related quantitative field; MBA or professional certification is a plus.
Google Ads Search and Display Certifications (or equivalent) demonstrating mastery of modern digital advertising platforms.
Ability to explain complex data insights and strategic growth experiments to non-technical stakeholders across the executive team.

FAQs

What does a Growth Marketing Manager do on a daily basis?

A Growth Marketing Manager manages the end-to-end customer lifecycle by running data-driven experiments, overseeing paid acquisition budgets, and refining marketing funnels. Daily tasks include reviewing campaign performance dashboards, A/B testing landing page copy, optimizing SEO content, and collaborating with developers to implement tracking scripts. Their goal is to maximize user acquisition and retention through a cycle of constant testing and iteration.

What skills are required for a Growth Marketing Manager?

Key skills include proficiency in data analytics (Google Analytics, SQL, Amplitude), technical expertise in marketing automation (HubSpot, Braze), and a strong grasp of performance marketing (Google Ads, Meta Ads). A successful Growth Marketing Manager also demonstrates excellent problem-solving abilities, project management skills, and the capacity to derive actionable insights from complex datasets to drive business outcomes.

Who does a Growth Marketing Manager work with?

They operate at the intersection of marketing, product, and engineering. A Growth Marketing Manager collaborates closely with product managers to iterate on user onboarding, design teams for high-converting creative assets, and data analysts to interpret campaign effectiveness. They also frequently report directly to leadership or marketing directors regarding growth metrics, budget allocation, and long-term acquisition strategy.

Why is a Growth Marketing Manager important for a company?

This role is vital because it turns marketing efforts into a scalable, predictable engine for business growth. By moving beyond brand awareness and focusing on measurable metrics like CAC and LTV, a Growth Marketing Manager ensures that the company efficiently acquires and retains the right customers. Their ability to test and optimize every touchpoint in the customer journey directly impacts the organization’s revenue trajectory and market share.