Field Marketing Specialist job description

Job brief

We are seeking a high-energy Field Marketing Specialist to elevate our regional presence and cultivate meaningful customer relationships. In this role, you will own the end-to-end execution of field events and local marketing activations that directly feed our sales funnel. You will partner closely with the regional sales organization to translate our value proposition into local market success. If you are an experienced marketer who thrives on field-based strategy and data-backed performance, we invite you to join our growing team.

What is a Field Marketing Specialist?

A Field Marketing Specialist is a strategic marketing professional who bridges the gap between global brand initiatives and regional market needs. By executing localized programs, a Field Marketing Specialist boosts customer acquisition through targeted trade shows, community outreach, and high-impact regional partnerships. They translate corporate marketing goals into actionable, ground-level strategies that improve brand presence and drive measurable sales pipeline growth within specific geographic territories.

What does a Field Marketing Specialist do?

On a typical day, a Field Marketing Specialist coordinates regional event logistics, manages local vendor relationships, and tracks campaign performance using platforms like Salesforce and HubSpot. They collaborate with regional sales teams to align field activities with specific quarterly sales targets, ensuring that events and digital campaigns translate into high-quality MQLs. Beyond event execution, they analyze post-event metrics and audience engagement data to iterate on strategies, optimizing future outreach to maximize marketing ROI.

Key responsibilities

• Orchestrate end-to-end regional event management, including trade show booth design, venue selection, and attendee logistics for industry-specific conferences.
• Partner with regional sales directors to identify key target accounts and develop localized demand generation campaigns that accelerate the sales pipeline.
• Execute and manage local marketing budgets to ensure optimal allocation across event sponsorships, webinars, and field-based promotional activities.
• Utilize CRM tools like Salesforce to track lead attribution, measuring the impact of field activities on opportunity creation and revenue growth.
• Design and distribute region-specific marketing collateral and localized messaging that resonates with specific customer demographics and industry pain points.
• Monitor real-time campaign performance using Google Analytics and marketing automation platforms to iterate on lead acquisition tactics dynamically.
• Cultivate long-term partnerships with local associations, industry bodies, and community organizations to increase brand visibility in high-priority markets.
• Conduct quarterly market research and competitive intelligence audits to refine field strategy based on regional trends and competitor presence.

Requirements and skills

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field with 3+ years of experience in B2B field marketing.
• Proven expertise in managing multi-channel campaign lifecycles, including digital, social, and physical event integration in a fast-paced environment.
• Hands-on proficiency with marketing automation software like HubSpot or Marketo and CRM platforms like Salesforce for lead management and tracking.
• Strong technical skills in data visualization and reporting tools, specifically Google Analytics and Tableau, to present ROI to stakeholders.
• Excellent project management capabilities, demonstrated through a track record of executing complex, multi-stakeholder initiatives under strict deadlines.
• Certification in digital marketing or project management, such as a HubSpot Inbound Marketing Certification or a PMP, is highly preferred.
• Exceptional ability to synthesize technical product information into compelling, audience-appropriate storytelling and local campaign messaging.
• Strong interpersonal skills with the professional maturity to negotiate with external event vendors and manage complex relationships with sales leadership.

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