Event Marketing Coordinator job description

Job brief

We are looking for a high-energy Event Marketing Coordinator to join our marketing team and take ownership of our experiential programming. In this role, you will lead the planning and execution of our annual industry summit, local customer roadshows, and recurring webinar series to boost market visibility. You will work closely with our demand generation and sales teams to turn event participation into high-intent leads that fuel our sales pipeline. If you are a master of logistics with a passion for building brand communities, we would love for you to help us elevate our event strategy to the next level.

What is a Event Marketing Coordinator?

An Event Marketing Coordinator is a specialized marketing professional responsible for designing and executing experiential marketing strategies that bridge the gap between digital presence and real-world brand interaction. By managing the end-to-end lifecycle of webinars, industry trade shows, and corporate conferences, an Event Marketing Coordinator ensures that physical and virtual touchpoints align with overarching company goals. Their expertise leverages platforms like Cvent, Bizzabo, or Splash to track attendee engagement and ROI, making them essential for high-growth businesses aiming to foster community and drive qualified pipeline through strategic event deployment.

What does a Event Marketing Coordinator do?

On a typical day, an Event Marketing Coordinator manages complex project timelines, coordinating with internal creative teams to produce branded event collateral while liaising with external vendors for logistics and venue procurement. They utilize CRM tools like Salesforce or HubSpot to track event-sourced leads, performing post-event analysis to calculate cost-per-lead and overall campaign conversion metrics. Beyond logistics, they drive attendance through targeted email sequences, social media promotions, and partner outreach, ensuring every aspect of an event contributes to measurable growth objectives.

Key responsibilities

• Manage the end-to-end production of digital webinars and in-person events, including venue selection, vendor management, and budget reconciliation.
• Develop multi-channel promotional sequences using platforms like Marketo or Mailchimp to drive registration targets for key company events.
• Collaborate with the creative design team to ensure all event signage, digital assets, and booth displays align with corporate brand guidelines.
• Analyze post-event performance data in Salesforce to track lead attribution, conversion rates, and the overall impact on quarterly revenue targets.
• Coordinate pre-event and post-event communication strategies to nurture event attendees and improve long-term customer retention rates.
• Research and evaluate potential industry trade shows and sponsorship opportunities that align with our target audience personas and market positioning.
• Facilitate seamless hand-offs of event-generated leads to the sales organization, ensuring timely follow-up and accurate data entry in our CRM.
• Organize internal event briefings for stakeholders, ensuring team alignment on messaging, product demos, and lead capture processes for every activation.

Requirements and skills

• 2+ years of experience in event planning, field marketing, or brand activation within a B2B or B2C technology-driven environment.
• Proficiency in marketing automation tools such as HubSpot, Marketo, or Pardot to manage attendee lists and post-event nurture campaigns.
• Demonstrated expertise in project management software like Asana, Trello, or Monday.com to maintain strict event timelines and deliverables.
• Solid understanding of digital lead generation metrics and data analytics, specifically measuring event ROI and customer acquisition costs.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent hands-on industry experience.
• Strong technical aptitude for event technology platforms such as Zoom Webinars, Cvent, Bizzabo, or ON24 to manage virtual experiences.
• Ability to communicate complex logistical requirements clearly to internal stakeholders, creative designers, and external third-party venue vendors.
• Professional certification in event management, such as the CMP (Certified Meeting Professional) designation, is considered a significant advantage.

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