Job brief
We are looking for a data-driven Email Marketing Specialist to join our marketing team and own our direct-to-customer communication channel. In this role, you will be responsible for scaling our email program, designing automated drip campaigns, and testing new strategies to improve overall subscriber engagement. You will work closely with our product and content teams to ensure our messaging is timely, relevant, and highly personalized for our growing user base. If you have a passion for email deliverability, data analytics, and conversion optimization, we want to hear from you.
Key highlights
- Design and execute end-to-end email campaigns including newsletters, promotional offers, and automated lifecycle drip sequences using ESPs like Klaviyo or HubSpot.
- Manage complex list segmentation and personalization strategies to ensure highly relevant content reaches specific customer cohorts based on their purchase history.
- Conduct rigorous A/B testing on subject lines, CTA placement, and layout designs to improve open rates and click-through performance across all segments.
- Analyze campaign performance data in Google Analytics and ESP dashboards to build comprehensive reports on ROI, churn reduction, and conversion attribution.
What is a Email Marketing Specialist?
An Email Marketing Specialist is a dedicated digital marketer who designs and executes lifecycle communication strategies to nurture leads and retain customers. By leveraging ESPs like Klaviyo, Mailchimp, or Braze, an Email Marketing Specialist manages complex automated workflows, performs rigorous A/B testing on subject lines, and optimizes HTML email templates for maximum engagement. Their primary goal is to drive quantifiable business growth by ensuring high deliverability, maintaining sender reputation, and crafting personalized content that resonates across the entire customer journey.
What does a Email Marketing Specialist do?
On a daily basis, an Email Marketing Specialist builds and schedules promotional newsletters, manages list segmentation based on behavioral data, and monitors key metrics like open rates, click-through rates, and conversion attribution. They collaborate with graphic designers and copywriters to ensure brand consistency while utilizing marketing automation platforms to trigger personalized emails based on user actions. They also analyze post-campaign performance data to identify trends, refine list hygiene strategies, and implement optimization techniques that increase long-term customer lifetime value.
Key responsibilities
- Design and execute end-to-end email campaigns including newsletters, promotional offers, and automated lifecycle drip sequences using ESPs like Klaviyo or HubSpot.
- Manage complex list segmentation and personalization strategies to ensure highly relevant content reaches specific customer cohorts based on their purchase history.
- Conduct rigorous A/B testing on subject lines, CTA placement, and layout designs to improve open rates and click-through performance across all segments.
- Monitor email deliverability metrics and maintain a healthy sender reputation by managing IP warm-ups, list cleaning, and adherence to CAN-SPAM and GDPR regulations.
- Coordinate with the content and creative teams to develop compelling visual assets and copy that maintain brand voice across all marketing touchpoints.
- Analyze campaign performance data in Google Analytics and ESP dashboards to build comprehensive reports on ROI, churn reduction, and conversion attribution.
- Architect automated workflows that trigger emails based on user behavior, such as cart abandonment, product recommendations, or post-purchase milestone nurturing.
- Collaborate with the web development team to integrate dynamic content modules into email templates, ensuring responsive rendering across desktop and mobile devices.
Requirements and skills
- 3+ years of professional experience in email marketing, marketing automation, or CRM management within a B2C or B2B environment.
- Expertise in major marketing automation platforms such as Klaviyo, Mailchimp, Braze, Salesforce Marketing Cloud, or Marketo.
- Proficiency in HTML and CSS for email design, with a strong understanding of responsive layouts and cross-client email rendering best practices.
- Solid analytical skills with the ability to interpret marketing performance data and translate insights into actionable campaign optimizations.
- Strong understanding of email deliverability standards, including SPF, DKIM, DMARC configurations, and anti-spam compliance legislation.
- Certification in email marketing or digital marketing platforms, such as HubSpot Email Marketing Certification or Salesforce Email Specialist credentials.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field with a focus on digital growth.
- Ability to communicate complex technical performance metrics to non-technical stakeholders, including leadership and cross-functional project leads.
FAQs
What does an Email Marketing Specialist do on a daily basis?
An Email Marketing Specialist manages the end-to-end lifecycle of email communications, including drafting copy, building responsive HTML templates, and managing list health. Their daily tasks often involve monitoring campaign performance metrics, troubleshooting deliverability issues, and adjusting automation workflows to better segment the audience. They act as a bridge between marketing strategy and technical execution to ensure messages reach users at the optimal time.
What technical skills are required for an Email Marketing Specialist?
Key technical skills include proficiency with ESPs like Klaviyo, Marketo, or Salesforce Marketing Cloud, and a working knowledge of HTML/CSS for email template development. Candidates should be comfortable with CRM integration, A/B testing methodologies, and analytical tools like Google Analytics to track campaign conversion paths. Understanding email authentication protocols like SPF, DKIM, and DMARC is also critical for maintaining high inbox placement rates.
Who does an Email Marketing Specialist collaborate with within the company?
An Email Marketing Specialist collaborates extensively with content strategists to maintain brand voice, graphic designers for visual assets, and product managers to identify customer lifecycle milestones. They also work with data analysts to interpret campaign insights and align with the broader marketing team to ensure that email strategy complements social media, SEO, and paid media efforts.
Why is the Email Marketing Specialist role essential for business growth?
This role is essential because email remains one of the most cost-effective channels for driving customer acquisition, retention, and loyalty. An Email Marketing Specialist maximizes revenue by nurturing prospects through the sales funnel and keeping existing customers engaged with personalized content. By optimizing every step of the email journey, they significantly increase customer lifetime value and improve overall marketing ROI.