Marketing
A Demand Generation Manager builds high-growth marketing funnels using SEO, paid ads, and automation to scale lead quality, pipeline velocity, and conversion.
We are seeking a data-driven Demand Generation Manager to spearhead our acquisition efforts and accelerate our growth trajectory in a competitive market. You will own our multi-channel demand engine, translating ambitious revenue targets into tactical, high-performing marketing programs. By collaborating with sales, content, and revenue operations, you will design campaigns that captivate our target audience and consistently fill the top-of-funnel pipeline. If you are a growth-minded strategist who thrives on measurable outcomes and technical complexity, we invite you to lead our next phase of scale.
Key highlights
A Demand Generation Manager is a strategic marketing leader focused on creating predictable, scalable pipelines by aligning customer acquisition programs with revenue goals. By leveraging sophisticated marketing technology stacks, a Demand Generation Manager integrates inbound content strategy with outbound paid performance tactics to engage prospects at every stage of the funnel. This role is central to business growth, bridging the gap between brand marketing and sales by ensuring that marketing-qualified leads (MQLs) are nurtured into high-value opportunities and closed deals.
A Demand Generation Manager oversees the full lifecycle of lead acquisition, from architecting multi-channel campaigns on LinkedIn and Google Ads to managing marketing automation workflows in platforms like HubSpot or Marketo. They analyze funnel metrics, conversion rates, and customer acquisition costs (CAC) to optimize campaign spend and maximize ROI. On a daily basis, they collaborate with product marketing to align messaging, partner with sales operations to refine lead scoring models, and utilize analytical tools to translate complex data into actionable growth strategies.
What does a Demand Generation Manager do?
A Demand Generation Manager is responsible for building a scalable pipeline of prospective customers through integrated marketing strategies. They plan and launch multi-channel campaigns, manage lead nurturing funnels, and analyze performance metrics to ensure marketing efforts align with revenue goals. By utilizing tools like HubSpot and Salesforce, they ensure high-quality leads are delivered to the sales team effectively.
What are the essential skills for a Demand Generation Manager?
Key skills include proficiency in marketing automation and CRM platforms, advanced data analysis capabilities, and experience with paid media management (Google Ads, LinkedIn). Successful managers also possess strong strategic thinking to build end-to-end funnels, as well as the ability to interpret conversion metrics to optimize ROI. Experience in A/B testing, content distribution, and ABM methodologies is also highly valued.
Who does a Demand Generation Manager work with regularly?
They operate at the intersection of various departments, working closely with sales teams to refine lead qualification, product marketing to shape messaging, and design/content teams to produce campaign assets. Additionally, they often coordinate with marketing operations and data analysts to ensure tracking and attribution models are accurate across the entire tech stack.
Why is the Demand Generation Manager role vital to a company's growth?
This role is the engine of predictable revenue growth, as it focuses on systematically increasing demand for products or services. Without a Demand Generation Manager, companies often struggle with inconsistent lead flow and inefficient marketing spend. By focusing on KPIs like cost-per-lead, conversion rates, and pipeline velocity, they ensure the organization maintains a consistent influx of opportunities required to meet aggressive revenue targets.