Job brief
We are seeking a data-driven Demand Generation Manager to spearhead our acquisition efforts and accelerate our growth trajectory in a competitive market. You will own our multi-channel demand engine, translating ambitious revenue targets into tactical, high-performing marketing programs. By collaborating with sales, content, and revenue operations, you will design campaigns that captivate our target audience and consistently fill the top-of-funnel pipeline. If you are a growth-minded strategist who thrives on measurable outcomes and technical complexity, we invite you to lead our next phase of scale.
Key highlights
- Architect and execute end-to-end multi-channel campaigns across paid search, social media, and programmatic channels to drive qualified lead volume.
- Manage and optimize marketing automation workflows in HubSpot or Salesforce to ensure seamless lead nurturing and scoring based on user behavior.
- Analyze complex funnel performance data using Google Analytics and Looker to identify bottlenecks and optimize conversion rates across the customer journey.
- Partner with the sales development team to refine lead hand-off processes and improve the quality of marketing-qualified leads entering the sales pipeline.
What is a Demand Generation Manager?
A Demand Generation Manager is a strategic marketing leader focused on creating predictable, scalable pipelines by aligning customer acquisition programs with revenue goals. By leveraging sophisticated marketing technology stacks, a Demand Generation Manager integrates inbound content strategy with outbound paid performance tactics to engage prospects at every stage of the funnel. This role is central to business growth, bridging the gap between brand marketing and sales by ensuring that marketing-qualified leads (MQLs) are nurtured into high-value opportunities and closed deals.
What does a Demand Generation Manager do?
A Demand Generation Manager oversees the full lifecycle of lead acquisition, from architecting multi-channel campaigns on LinkedIn and Google Ads to managing marketing automation workflows in platforms like HubSpot or Marketo. They analyze funnel metrics, conversion rates, and customer acquisition costs (CAC) to optimize campaign spend and maximize ROI. On a daily basis, they collaborate with product marketing to align messaging, partner with sales operations to refine lead scoring models, and utilize analytical tools to translate complex data into actionable growth strategies.
Key responsibilities
- Architect and execute end-to-end multi-channel campaigns across paid search, social media, and programmatic channels to drive qualified lead volume.
- Manage and optimize marketing automation workflows in HubSpot or Salesforce to ensure seamless lead nurturing and scoring based on user behavior.
- Analyze complex funnel performance data using Google Analytics and Looker to identify bottlenecks and optimize conversion rates across the customer journey.
- Collaborate with the content and creative teams to develop high-intent assets, including whitepapers, case studies, and webinars that convert prospects into leads.
- Direct marketing budget allocation across channels, conducting A/B testing and performance audits to lower customer acquisition costs (CAC) and maximize marketing ROI.
- Partner with the sales development team to refine lead hand-off processes and improve the quality of marketing-qualified leads entering the sales pipeline.
- Conduct ongoing competitor analysis and market research to identify new growth opportunities, channel expansion, and emerging customer pain points.
- Develop and maintain comprehensive reporting dashboards that track progress against monthly revenue targets, pipeline velocity, and marketing-attributed growth KPIs.
Requirements and skills
- 5+ years of professional experience in B2B demand generation, growth marketing, or a related digital marketing leadership role.
- Expert-level proficiency with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM systems (Salesforce or NetSuite).
- Deep technical experience managing paid performance budgets on LinkedIn Ads, Google Ads, and 6sense or similar account-based marketing (ABM) tools.
- Strong analytical skills with experience in SQL, Excel, or BI tools like Tableau or Looker for interpreting marketing performance data.
- Proven track record of scaling pipeline and revenue by optimizing full-funnel conversion rates and lowering cost-per-lead.
- Possession of industry-standard certifications such as Google Ads Search Certification, HubSpot Marketing Software Certification, or Meta Certified Media Planning.
- Bachelor’s degree in Marketing, Business Administration, Economics, or a related field with a focus on quantitative analysis.
- Ability to articulate technical marketing strategy and performance metrics clearly to C-suite executives and non-technical stakeholders.
FAQs
What does a Demand Generation Manager do?
A Demand Generation Manager is responsible for building a scalable pipeline of prospective customers through integrated marketing strategies. They plan and launch multi-channel campaigns, manage lead nurturing funnels, and analyze performance metrics to ensure marketing efforts align with revenue goals. By utilizing tools like HubSpot and Salesforce, they ensure high-quality leads are delivered to the sales team effectively.
What are the essential skills for a Demand Generation Manager?
Key skills include proficiency in marketing automation and CRM platforms, advanced data analysis capabilities, and experience with paid media management (Google Ads, LinkedIn). Successful managers also possess strong strategic thinking to build end-to-end funnels, as well as the ability to interpret conversion metrics to optimize ROI. Experience in A/B testing, content distribution, and ABM methodologies is also highly valued.
Who does a Demand Generation Manager work with regularly?
They operate at the intersection of various departments, working closely with sales teams to refine lead qualification, product marketing to shape messaging, and design/content teams to produce campaign assets. Additionally, they often coordinate with marketing operations and data analysts to ensure tracking and attribution models are accurate across the entire tech stack.
Why is the Demand Generation Manager role vital to a company's growth?
This role is the engine of predictable revenue growth, as it focuses on systematically increasing demand for products or services. Without a Demand Generation Manager, companies often struggle with inconsistent lead flow and inefficient marketing spend. By focusing on KPIs like cost-per-lead, conversion rates, and pipeline velocity, they ensure the organization maintains a consistent influx of opportunities required to meet aggressive revenue targets.