Marketing
A Customer Lifecycle Marketing Manager builds retention strategies using email, SMS, and in-app messaging to boost LTV and reduce churn. Apply to join our team.
We are seeking a proactive and analytical Customer Lifecycle Marketing Manager to own our user journey strategy and drive long-term retention. You will have the unique opportunity to build complex automation workflows that impact the experience of our global user base from their first login to becoming long-term power users. Working alongside our product and content teams, you will turn raw user behavior data into highly personalized communication campaigns that directly influence our bottom line. If you are passionate about customer experience and growth marketing, we want you to shape the future of our lifecycle engagement program.
Key highlights
A Customer Lifecycle Marketing Manager is a data-driven strategist responsible for orchestrating the end-to-end journey of users from onboarding to advocacy. By leveraging marketing automation platforms like Braze, Iterable, or HubSpot, the Customer Lifecycle Marketing Manager designs personalized multi-channel campaigns that drive engagement and maximize customer lifetime value (LTV). This role is foundational to sustainable business growth, as they ensure every touchpoint is optimized to reduce churn and increase brand loyalty through targeted segmentation and lifecycle analysis.
On a typical day, a Customer Lifecycle Marketing Manager builds automated drip campaigns, conducts A/B testing on messaging sequences, and analyzes cohort performance in platforms like Amplitude or Mixpanel. They collaborate closely with product and data teams to trigger behavior-based communications that nudge users toward key conversion milestones. Additionally, they curate content calendars, monitor deliverability rates, and refine churn prevention strategies to ensure the brand remains resonant throughout the entire customer journey.
What does a Customer Lifecycle Marketing Manager do?
A Customer Lifecycle Marketing Manager maps out and executes the communications strategy that a user experiences from initial signup through to long-term loyalty. They are responsible for driving adoption, reducing churn, and increasing the overall lifetime value (LTV) of the customer base. By utilizing marketing automation, they create personalized triggers that guide users to derive maximum value from a product or service.
What skills are needed for a Customer Lifecycle Marketing Manager?
This role requires a blend of creative and technical skills, including proficiency in marketing automation platforms (e.g., Braze, Iterable), data analytics (e.g., Amplitude, SQL), and persuasive copywriting. A successful candidate should understand how to segment large databases effectively, run statistically significant A/B tests, and interpret behavioral data to make informed strategic decisions regarding user engagement.
Who does a Customer Lifecycle Marketing Manager work with?
They operate at the intersection of several teams, working most closely with Product Managers to understand feature adoption, Data Analysts to track cohort performance, and Creative teams to ensure consistent brand messaging. They may also collaborate with Sales or Customer Success departments to align lifecycle communications with the broader goals of account expansion and customer support.
Why is a Customer Lifecycle Marketing Manager role important?
In modern digital-first companies, retention is often more important than acquisition. A Customer Lifecycle Marketing Manager ensures that the company does not lose revenue due to churn by keeping existing users engaged, informed, and active. This role directly impacts profitability and business sustainability by converting casual users into repeat customers and brand advocates.