Marketing
A CRM Marketing Manager designs data-driven retention strategies using Salesforce or HubSpot to boost customer lifetime value and improve brand engagement.
We are looking for a highly analytical and creative CRM Marketing Manager to join our growing marketing team and take ownership of our customer retention strategy. In this role, you will be responsible for orchestrating end-to-end lifecycle campaigns that span from onboarding to reactivation for our user base of over 500,000 customers. You will work closely with our product and engineering departments to leverage user behavioral data to trigger personalized communications that increase engagement and reduce churn. If you are a pro at navigating complex marketing automation platforms and love using data to craft meaningful customer journeys, we would love to meet you.
Key highlights
A CRM Marketing Manager is a strategic leader who owns the customer lifecycle, leveraging data and automation to build personalized, long-term relationships between a brand and its audience. By utilizing advanced CRM platforms like Salesforce Marketing Cloud, Braze, or HubSpot, they segment complex datasets to deliver highly relevant messaging across email, SMS, and push notification channels. The CRM Marketing Manager serves as the primary architect of loyalty programs and retention initiatives, ultimately turning one-time buyers into active brand advocates and driving predictable recurring revenue.
On a daily basis, a CRM Marketing Manager builds multi-step automated workflows, writes compelling lifecycle email copy, and conducts A/B testing on subject lines and landing pages to optimize conversion rates. They analyze churn patterns and cohort performance within tools like Looker or Tableau, collaborating with product and data science teams to refine audience targeting parameters. Furthermore, they oversee the technical integration of marketing stacks, troubleshoot data synchronization errors, and report on key health metrics like Customer Lifetime Value (CLV) and Net Promoter Score (NPS) to senior leadership.
What does a CRM Marketing Manager do?
A CRM Marketing Manager is responsible for managing the entire customer lifecycle through strategic communication and automation. They map out the user journey, set up automated email and SMS workflows, and analyze behavioral data to send the right message to the right user at the right time. Their primary goal is to maximize customer retention and drive long-term value for the business.
What skills are required for a CRM Marketing Manager?
Key skills include proficiency in marketing automation platforms like Salesforce or Braze, data analysis abilities using SQL or BI tools, and strong copywriting for email and push notifications. A successful CRM Marketing Manager must also have a firm grasp of HTML/CSS for email development and a deep understanding of customer segmentation and A/B testing methodologies.
Who does a CRM Marketing Manager work with most often?
They typically work in a cross-functional capacity, collaborating closely with product managers to understand new feature releases, data analysts to track campaign performance, and creative teams to build assets. Additionally, they often interact with customer success teams to align retention efforts with real-time feedback from the user base.
Why is the CRM Marketing Manager role critical to a business?
The CRM Marketing Manager role is essential because it is cheaper to retain an existing customer than to acquire a new one. By optimizing the customer journey and preventing churn, this role directly influences recurring revenue and long-term business profitability. Companies rely on them to create brand loyalty through personalized, high-value interactions.