Real Estate

Real Estate Marketing Coordinator job description

A Real Estate Marketing Coordinator drives property exposure using Zillow, MLS, and social media. Learn what a Real Estate Marketing Coordinator does here.

Published February 25, 2026Updated May 17, 20263705 likes

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Job brief

We are looking for a creative and data-driven Real Estate Marketing Coordinator to join our team and elevate the market presence of our diverse residential and commercial portfolio. In this role, you will be the engine behind our property launches, managing everything from social media ad budgets to CRM-driven lead nurturing sequences. You will work closely with our sales and operations departments to ensure every listing reaches the right audience at the right time to drive optimal financial performance. If you are passionate about real estate branding and thrive on turning market insights into actionable marketing campaigns, we invite you to join our growing firm.

Key highlights

Design and distribute high-quality print and digital collateral, including property brochures, flyers, and email newsletters using Adobe Creative Cloud or Canva.
Manage end-to-end listing content on major portals such as Zillow, Redfin, and Apartments.com to maintain optimal search rankings and click-through rates.
Execute targeted social media advertising campaigns on Facebook and Instagram to generate qualified buyer and tenant leads for specific property assets.
Coordinate the production of high-end listing assets, including professional photography, videography, and 3D Matterport tours for all new property listings.

What is a Real Estate Marketing Coordinator?

A Real Estate Marketing Coordinator is a specialized professional responsible for crafting and executing high-impact promotional strategies to accelerate property leasing and sales cycles. By leveraging platforms such as Canva for visual design, Salesforce for lead tracking, and local MLS databases, these experts bridge the gap between asset management and market demand. A Real Estate Marketing Coordinator ensures that property listings maintain high visibility across digital channels, ultimately maximizing occupancy rates and increasing the total valuation of a real estate portfolio.

What does a Real Estate Marketing Coordinator do?

A Real Estate Marketing Coordinator manages the daily lifecycle of property promotion, from staging and professional photography scheduling to executing multi-channel advertising campaigns. They collaborate with listing agents and property managers to analyze market data, draft compelling listing descriptions, and deploy email marketing funnels using tools like Mailchimp or HubSpot. Beyond digital efforts, they coordinate open house logistics and ensure all marketing collateral—including brochures and 3D virtual tours—is perfectly aligned with brand standards and current fair housing regulations.

Key responsibilities

Design and distribute high-quality print and digital collateral, including property brochures, flyers, and email newsletters using Adobe Creative Cloud or Canva.
Manage end-to-end listing content on major portals such as Zillow, Redfin, and Apartments.com to maintain optimal search rankings and click-through rates.
Execute targeted social media advertising campaigns on Facebook and Instagram to generate qualified buyer and tenant leads for specific property assets.
Maintain and update the company’s CRM platform, ensuring that all lead interactions and property inquiries are tracked for follow-up by the sales team.
Coordinate the production of high-end listing assets, including professional photography, videography, and 3D Matterport tours for all new property listings.
Analyze monthly performance metrics from Google Analytics and social ad dashboards to refine marketing spend and improve return on investment.
Organize and promote open house events and property tours, ensuring all signage and promotional materials are compliant with local real estate laws.
Collaborate with property managers to identify seasonal leasing trends and develop localized marketing campaigns to combat high vacancy periods.

Requirements and skills

Proven track record of managing digital marketing campaigns within the real estate, property management, or brokerage industry.
Proficiency in industry-standard CRM and property management software such as Yardi, AppFolio, or Salesforce.
Advanced skills in visual design tools including Adobe Creative Suite, Canva, or similar creative platforms to produce high-conversion marketing content.
Deep understanding of SEO principles and social media advertising algorithms as they relate to real estate search intent and local discovery.
Strong ability to translate complex market data into clear reports for internal stakeholders and property investors.
Professional certification in marketing or real estate, such as a Certified Real Estate Marketer (CREM) or a state-issued real estate license.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field with a focus on digital strategy.
Exceptional project management capabilities with the ability to balance multiple listing deadlines across various geographic sub-markets.

FAQs

What does a Real Estate Marketing Coordinator do on a daily basis?

A Real Estate Marketing Coordinator manages the daily flow of property listings and digital campaigns. This includes updating listing information on MLS and portals, coordinating professional photography, designing promotional assets, and analyzing lead data from the company's CRM to refine marketing tactics for better occupancy results.

What skills are essential to become a Real Estate Marketing Coordinator?

Essential skills include digital marketing proficiency, particularly in social media advertising and SEO, as well as hands-on experience with design software like Canva or Adobe. Candidates must also demonstrate strong analytical skills to evaluate property market trends and excellent project management abilities to handle multiple property launches simultaneously.

Who does a Real Estate Marketing Coordinator work with in a firm?

A Real Estate Marketing Coordinator works closely with real estate brokers, property managers, and leasing agents to identify marketing needs. They also collaborate with external vendors such as professional photographers, stagers, and digital printing companies to ensure the highest quality representation of every property asset.

Why is a Real Estate Marketing Coordinator vital to a real estate business?

The role is vital because it directly impacts the speed of property leasing and sales. By ensuring that listings stand out in a crowded market through professional branding and data-driven ad placement, the Marketing Coordinator minimizes vacancy periods and helps maximize the overall return on investment for property owners and investors.