Sales
A Wholesale Sales Manager builds strategic retail partnerships, manages high-volume sales pipelines, and executes growth strategies to expand market reach.
We are looking for a dynamic Wholesale Sales Manager to join our commercial team and take ownership of our nationwide distribution network. In this role, you will lead the end-to-end management of our wholesale accounts, driving revenue through strategic business development and relationship-focused account retention. You will have the autonomy to refine our go-to-market strategies and provide critical insights to our executive leadership based on your interactions with key retail buyers. If you are a seasoned sales strategist who thrives on scaling business growth and delivering exceptional partner value, we want to hear from you.
Key highlights
A Wholesale Sales Manager is a senior commercial professional responsible for cultivating long-term B2B relationships with retailers, distributors, and institutional buyers. By leveraging advanced sales methodologies and data-driven account planning, a Wholesale Sales Manager ensures consistent revenue growth across multi-state or national territories. This role balances high-level strategic negotiation with the tactical execution of inventory planning, pricing structure management, and market expansion initiatives essential for business scalability.
On a daily basis, a Wholesale Sales Manager analyzes sell-through data and inventory turnover rates to advise partners on optimal stock levels and product assortment. They actively manage large-scale accounts via CRM platforms like Salesforce or HubSpot, orchestrating complex contract negotiations and overseeing the integration of new product lines into retail channels. Beyond client-facing activities, they collaborate with supply chain and logistics teams to ensure fulfillment accuracy and participate in cross-functional forecasting sessions to align sales targets with production capacity.
What does a Wholesale Sales Manager do?
A Wholesale Sales Manager acts as the primary liaison between a company and its retail or distribution partners. They manage the entire sales lifecycle, including prospecting for new retail accounts, negotiating large-scale distribution contracts, and managing ongoing partner success. Their primary objective is to maximize product placement and revenue while ensuring supply chain efficiency.
What skills are required for a Wholesale Sales Manager?
Success in this role requires a blend of high-level strategic planning and tactical sales execution. Key skills include mastery of CRM tools, advanced negotiation and contract drafting, financial literacy regarding P&L and inventory metrics, and the ability to build long-term trust-based relationships with retail buyers and stakeholders.
How does a Wholesale Sales Manager impact business growth?
A Wholesale Sales Manager is instrumental in scaling a business by securing recurring revenue streams through consistent distribution partnerships. By identifying market gaps and ensuring product presence at the point of sale, they directly drive brand visibility and volume, which provides the necessary cash flow to support broader organizational development and production growth.
Who does a Wholesale Sales Manager collaborate with?
A Wholesale Sales Manager works across the entire organizational structure, acting as a bridge between the customer and the internal team. They collaborate closely with marketing for brand support, supply chain and logistics for order fulfillment, and executive leadership to align sales strategies with the company’s broader financial and growth goals.