Job brief
We are seeking a data-driven Sales Enablement Manager to join our growing revenue organization and help our sales team achieve peak performance. In this role, you will own the end-to-end enablement strategy, from designing high-impact onboarding curriculums to optimizing our internal sales content library. You will work closely with leadership to bridge the gap between strategy and execution, ensuring our teams have the tools required to navigate complex sales cycles with confidence. If you are passionate about building scalable training systems and empowering sales professionals to exceed their quotas, we would love to meet you.
Key highlights
- Design and execute comprehensive onboarding and continuous training programs to accelerate time-to-productivity for new sales hires.
- Develop and maintain an internal sales content library, including battlecards, case studies, and pitch decks, using platforms like Highspot.
- Analyze CRM and marketing automation data to identify win/loss trends and implement targeted coaching to improve overall conversion rates.
- Monitor frontline sales calls using conversation intelligence tools like Gong or Chorus to provide actionable feedback to individual contributors.
What is a Sales Enablement Manager?
A Sales Enablement Manager is a strategic professional who bridges the gap between marketing, product, and sales teams to accelerate revenue cycles. By designing data-driven sales collateral, onboarding programs, and continuous coaching frameworks, a Sales Enablement Manager ensures field teams have the right resources to close deals effectively. They leverage specialized software like Highspot, Seismic, or MindTickle to track content performance and identify skill gaps, ultimately driving consistent sales methodology adoption across the entire revenue organization.
What does a Sales Enablement Manager do?
A Sales Enablement Manager spends their time auditing existing sales playbooks, analyzing CRM pipeline data in Salesforce to uncover conversion bottlenecks, and creating modular training content for new hires. They collaborate with Product Marketing to translate technical product updates into compelling sales messaging, battlecards, and ROI calculators that account executives use during client meetings. By maintaining the sales tech stack and facilitating ongoing performance workshops, they ensure the sales force remains agile, knowledgeable, and ready to meet aggressive revenue targets.
Key responsibilities
- Design and execute comprehensive onboarding and continuous training programs to accelerate time-to-productivity for new sales hires.
- Develop and maintain an internal sales content library, including battlecards, case studies, and pitch decks, using platforms like Highspot.
- Analyze CRM and marketing automation data to identify win/loss trends and implement targeted coaching to improve overall conversion rates.
- Collaborate with Product Marketing to translate technical roadmaps into simplified, buyer-centric messaging for field sales teams.
- Manage the sales enablement tech stack, ensuring seamless integration between Salesforce, Outreach, and our Learning Management System.
- Facilitate role-playing exercises and live training workshops to reinforce sales methodologies such as MEDDIC, Challenger, or SPIN.
- Monitor frontline sales calls using conversation intelligence tools like Gong or Chorus to provide actionable feedback to individual contributors.
- Measure the ROI of enablement initiatives by tracking key performance indicators such as quota attainment, cycle time, and content usage.
Requirements and skills
- 3+ years of professional experience in sales enablement, revenue operations, or high-performance sales training roles.
- Advanced proficiency in CRM platforms, specifically Salesforce, and sales engagement tools like Outreach or Salesloft.
- Demonstrated expertise in building sales training content using modern LMS software like MindTickle, Lessonly, or Showpad.
- Deep understanding of B2B sales methodologies (e.g., MEDDIC, Challenger Sale, or Value-Based Selling) and their practical application.
- Analytical mindset with the ability to interpret sales data to draw actionable conclusions regarding pipeline health and team performance.
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience in a high-growth sales environment.
- Professional certification such as Certified Sales Enablement Professional (CSEP) or similar industry-recognized credential is a plus.
- Exceptional ability to communicate technical product value to non-technical stakeholders and translate strategy into digestible training material.
FAQs
What does a Sales Enablement Manager do on a daily basis?
A Sales Enablement Manager focuses on the intersection of sales strategy and execution. Daily tasks include auditing sales content libraries, analyzing call recordings in Gong to provide coaching, updating training modules for new features, and meeting with sales leadership to align on messaging and performance bottlenecks. Their primary objective is to streamline the buyer journey by removing friction from the sales process.
What are the essential skills for a Sales Enablement Manager?
Essential skills include deep proficiency in CRM systems (Salesforce), sales engagement platforms, and Learning Management Systems (LMS). Additionally, a Sales Enablement Manager needs strong analytical skills to parse revenue data, the ability to create high-quality multimedia sales collateral, and a deep understanding of B2B sales methodologies. Clear communication and the ability to influence cross-functional teams are also critical to success.
Who does a Sales Enablement Manager work with?
This role is highly collaborative and functions as a bridge across the organization. They work closely with Sales Leadership to identify coaching needs, Marketing teams to ensure brand consistency in sales assets, and Product teams to stay informed on feature releases. They also interact directly with individual sales reps to provide training and gather feedback on which resources are actually helping them close deals.
Why is the Sales Enablement Manager role important for growth?
A Sales Enablement Manager is vital because they scale the effectiveness of the sales organization. By standardizing best practices, providing consistent training, and ensuring the sales force has the right resources at every stage of the funnel, they reduce ramp-up time for new hires and increase win rates for veterans. This role directly impacts the company's bottom line by making the entire sales machine more efficient and predictable.