Prosumely Logo

Media

Video Production Manager job description

A Video Production Manager oversees end-to-end digital media workflows, from concept to distribution, to produce high-impact content that boosts audience reach.

Published February 2, 2026Updated May 17, 20266776 likes
Explore all rolesBrowse Media

Job brief

We are looking for a highly creative and organized Video Production Manager to lead our media department and elevate our brand through compelling visual storytelling. You will take ownership of our entire video pipeline, coordinating production schedules, managing internal and external creative resources, and ensuring every deliverable meets our rigorous quality standards. This role is perfect for a detail-oriented professional who excels at balancing high-level creative vision with the technical logistics of video distribution. If you are passionate about producing high-impact media content that resonates with modern audiences, we want to hear from you.

Key highlights

  • Manage the full production lifecycle, including pre-production planning, filming, post-production editing, and final asset delivery for diverse digital campaigns.
  • Oversee creative workflows in Adobe Premiere Pro and After Effects, ensuring all video content aligns with established brand guidelines and visual identity.
  • Collaborate with internal marketing teams and external stakeholders to translate strategic business objectives into engaging video narratives.
  • Optimize video distribution strategies by analyzing platform-specific performance metrics, including view-through rates, audience retention, and engagement growth.

What is a Video Production Manager?

A Video Production Manager is a specialized media professional responsible for orchestrating the creative and technical lifecycle of digital, broadcast, and promotional content. By managing the end-to-end production pipeline, a Video Production Manager ensures that creative vision aligns with strategic goals, leveraging industry-standard tools like Adobe Creative Cloud and project management platforms such as Asana or Monday.com. Their work is pivotal in maintaining brand consistency across multi-platform distribution channels, effectively bridging the gap between artistic storytelling and measurable business performance.

What does a Video Production Manager do?

On a typical day, a Video Production Manager coordinates cross-functional creative teams, oversees pre-production logistics including storyboarding and location scouting, and manages complex post-production timelines in Adobe Premiere Pro or After Effects. They review rough cuts for narrative flow and technical accuracy, collaborate with marketing departments to align video assets with current digital campaigns, and optimize content for specific platforms like YouTube, LinkedIn, or broadcast networks. Additionally, they monitor video performance metrics to iterate on content strategies, ensuring that every production delivers high engagement and ROI.

Key responsibilities

  • Manage the full production lifecycle, including pre-production planning, filming, post-production editing, and final asset delivery for diverse digital campaigns.
  • Oversee creative workflows in Adobe Premiere Pro and After Effects, ensuring all video content aligns with established brand guidelines and visual identity.
  • Collaborate with internal marketing teams and external stakeholders to translate strategic business objectives into engaging video narratives.
  • Optimize video distribution strategies by analyzing platform-specific performance metrics, including view-through rates, audience retention, and engagement growth.
  • Coordinate production logistics, such as booking equipment, securing locations, and managing budgets for commercial and social-first video projects.
  • Implement technical quality control processes for broadcast and web-based media, ensuring compliance with copyright laws and platform technical specifications.
  • Direct and mentor a team of editors, videographers, and motion graphic designers to foster innovation and maintain consistent production excellence.
  • Maintain a comprehensive asset library and metadata structure to ensure efficient media management and accessibility for the wider organization.

Requirements and skills

  • 5+ years of professional experience in video production, post-production, or media management, with a strong portfolio of multi-platform work.
  • Expert-level proficiency in Adobe Creative Cloud suite, specifically Premiere Pro, After Effects, and Media Encoder for professional video workflows.
  • Proven success managing multi-channel content calendars, including organic social media, paid digital advertising, and internal communication projects.
  • Deep understanding of technical video standards, including frame rates, codecs, aspect ratios, and color grading for diverse output destinations.
  • Bachelor’s degree in Film, Media Studies, Communications, or an equivalent combination of professional experience and technical training.
  • Certification in project management methodologies (e.g., PMP or Scrum) is highly preferred to handle complex production timelines and cross-team dependencies.
  • Exceptional ability to synthesize creative feedback from non-technical stakeholders into actionable production requirements and visual solutions.
  • Experience operating professional production gear, such as 4K cinema cameras, LED lighting arrays, and multi-channel audio recording systems.

FAQs

What does a Video Production Manager do?

A Video Production Manager is responsible for the complete lifecycle of a video project, from initial concept development and budgeting to filming, editing, and final distribution. They serve as the central point of contact for creative and production teams, ensuring that projects remain on schedule, within budget, and aligned with the brand's storytelling goals. They frequently use tools like Adobe Premiere Pro for editing and project management software to track deliverables across digital and broadcast platforms.

What skills are required for a Video Production Manager?

A successful Video Production Manager requires a blend of technical expertise and high-level project management skills. Key requirements include advanced proficiency in Adobe Creative Cloud, familiarity with digital distribution best practices, and the ability to manage budgets and production timelines effectively. Additionally, soft skills such as creative leadership, stakeholder communication, and the ability to analyze audience engagement metrics are essential for long-term success in the role.

Who does a Video Production Manager work with?

A Video Production Manager works in a highly collaborative environment, acting as a liaison between creative departments and business stakeholders. They interact daily with video editors, motion graphic designers, videographers, and copywriters to produce content, while simultaneously coordinating with marketing managers, social media teams, and occasionally, C-suite executives to ensure all video output supports broader corporate and promotional initiatives.

Why is the Video Production Manager role important for a business?

The Video Production Manager role is vital because video is a primary driver of digital engagement and brand authority in modern marketing. By overseeing quality, consistency, and distribution strategy, they ensure the organization's multimedia assets effectively communicate the brand narrative. A skilled manager in this role directly impacts ROI by optimizing production costs and tailoring content to maximize audience reach across various digital channels.

Related roles

Audio EngineerBroadcast JournalistBroadcast Operations TechnicianCamera OperatorContent Distribution ManagerContent Producer