Social Media Content Creator job description

Job brief

We are seeking a creative and data-driven Social Media Content Creator to join our media team and lead our presence across key social channels. You will be responsible for end-to-end content production, from conceptualizing viral-ready video ideas to optimizing post performance through A/B testing and trend analysis. This role offers the opportunity to define our brand voice and experiment with emerging digital formats in a fast-evolving media landscape. If you possess a sharp eye for design and a passion for storytelling, we would love to have you help us scale our audience engagement.

What is a Social Media Content Creator?

A Social Media Content Creator is a digital strategist and creative storyteller responsible for producing high-engagement content across platforms like Instagram, TikTok, LinkedIn, and YouTube. By leveraging tools such as Adobe Creative Cloud, CapCut, and Canva, they transform brand identity into visual narratives that resonate with specific target audiences. The work of a Social Media Content Creator is central to a company’s digital footprint, bridging the gap between brand marketing objectives and authentic community interaction.

What does a Social Media Content Creator do?

A Social Media Content Creator produces daily content, ranging from short-form vertical video to high-fidelity graphics, while managing publishing calendars in tools like Hootsuite or Sprout Social. They analyze platform-specific metrics such as reach, engagement rate, and click-through rates to pivot creative strategies in real-time based on data trends. They coordinate with marketing managers and videographers to ensure visual consistency across all campaigns, ultimately delivering assets that drive measurable community growth and brand awareness.

Key responsibilities

• Produce high-quality short-form video content for TikTok and Instagram Reels using industry-standard editing software like Adobe Premiere Rush or CapCut.
• Develop and maintain a comprehensive content calendar that aligns with broader marketing campaigns and seasonal product launches.
• Monitor real-time social analytics using native platform tools or third-party suites like Sprout Social to optimize content performance.
• Collaborate with graphic designers and copywriters to ensure visual assets adhere strictly to our established brand identity guidelines.
• Stay ahead of platform algorithm updates and emerging digital trends to proactively pivot content strategies for maximum organic reach.
• Manage community engagement by responding to comments and fostering meaningful interactions that build brand loyalty among our target audience.
• Coordinate the production of live-stream broadcasts and influencer partnership content to expand our digital footprint across multiple demographics.
• Audit existing media libraries to repurpose high-performing assets for cross-platform distribution and increased content longevity.

Requirements and skills

• 2+ years of professional experience in digital media production, social media management, or a related creative discipline.
• Advanced proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects) for motion graphics and video editing.
• Proven track record of growing social media metrics through strategic content experimentation and consistent audience analysis.
• Bachelor’s degree in Marketing, Communications, Journalism, Film Production, or equivalent professional portfolio experience.
• Deep understanding of platform-specific features, including TikTok SEO, Instagram Stories, and LinkedIn native video requirements.
• Certification in digital marketing or social media strategy from recognized providers like HubSpot, Meta Blueprint, or Google Digital Garage.
• Ability to synthesize complex brand objectives into concise, visually compelling social media copy that drives user action.
• Strong project management skills with the ability to manage multiple simultaneous production deadlines in a collaborative team environment.

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