Job brief
We are looking for a creative and data-minded Retail Marketing Coordinator to join our growing retail team and elevate our brand presence across our physical store locations. In this role, you will be responsible for bringing our marketing vision to life through compelling in-store merchandising and high-impact local promotions that resonate with our target customers. You will work in a fast-paced environment where your insights into customer behavior will directly influence our quarterly sales strategies and store success. If you are passionate about retail trends and enjoy translating marketing concepts into measurable results, we invite you to apply.
Key highlights
- Develop and deploy localized in-store marketing campaigns that align with national brand strategy and seasonal product merchandising cycles.
- Manage the end-to-end production of point-of-purchase (POP) signage, window displays, and promotional collateral across all regional retail locations.
- Analyze weekly sales performance metrics and inventory turnover rates to identify opportunities for targeted promotional activities or store-level adjustments.
- Execute comprehensive retail audits to ensure consistent brand presentation, pricing accuracy, and compliance with visual merchandising standards at every store.
What is a Retail Marketing Coordinator?
A Retail Marketing Coordinator is a strategic professional who bridges the gap between high-level brand identity and the execution of effective in-store experiences. By managing local store marketing, visual merchandising standards, and promotional calendars, a Retail Marketing Coordinator ensures brand consistency across physical touchpoints. This role utilizes data-driven insights from CRM tools and retail analytics to optimize promotional performance and maximize store foot traffic. Ultimately, the work of a Retail Marketing Coordinator is vital to sustaining organizational growth and deepening customer loyalty in competitive retail environments.
What does a Retail Marketing Coordinator do?
A Retail Marketing Coordinator executes omnichannel promotional strategies, ensuring that national marketing campaigns are effectively localized for specific store demographics. Daily tasks involve coordinating point-of-sale marketing materials, managing inventory visual displays, and reviewing sales performance reports in platforms like Tableau or Shopify. They collaborate closely with store managers, creative agencies, and regional operations teams to launch seasonal product releases and in-store activation events. Through consistent monitoring of retail KPIs, they provide actionable feedback that shapes future merchandising and advertising initiatives.
Key responsibilities
- Develop and deploy localized in-store marketing campaigns that align with national brand strategy and seasonal product merchandising cycles.
- Manage the end-to-end production of point-of-purchase (POP) signage, window displays, and promotional collateral across all regional retail locations.
- Analyze weekly sales performance metrics and inventory turnover rates to identify opportunities for targeted promotional activities or store-level adjustments.
- Collaborate with internal creative teams and external vendors to ensure timely delivery and high-quality installation of all promotional marketing assets.
- Execute comprehensive retail audits to ensure consistent brand presentation, pricing accuracy, and compliance with visual merchandising standards at every store.
- Facilitate training sessions for store associates on new product messaging, promotional offers, and customer engagement techniques to drive conversion rates.
- Monitor competitive landscape and customer feedback trends to provide actionable insights for future marketing efforts and product assortment strategies.
- Coordinate cross-functional logistics for store events and community outreach initiatives that strengthen local brand awareness and customer acquisition.
Requirements and skills
- Bachelor’s degree in Marketing, Business Administration, Retail Management, or a related field with a focus on consumer behavior.
- Minimum of 2-3 years of professional experience in retail marketing, field operations, or visual merchandising within a multi-site retail environment.
- Proficiency in utilizing retail management software and CRM platforms, such as Salesforce or HubSpot, to track campaign performance and customer metrics.
- Strong technical skills in Adobe Creative Suite (specifically InDesign and Photoshop) for modifying marketing assets and planograms.
- Proven ability to translate complex sales data into clear, actionable reporting for senior leadership and store management teams.
- In-depth knowledge of retail merchandising best practices, including space allocation, store layout optimization, and visual impact techniques.
- Professional certification such as a Retail Management Certificate or similar industry-recognized credential is highly preferred for this role.
- Demonstrated project management expertise with the ability to handle multiple promotional calendars and vendor relationships simultaneously.
FAQs
What does a Retail Marketing Coordinator do?
A Retail Marketing Coordinator manages the link between brand marketing and physical store operations. They translate company-wide campaigns into local store actions, such as setting up displays, executing promotions, and monitoring how these efforts influence foot traffic and sales. This role is essential for maintaining brand consistency while adapting to the unique needs of different retail locations.
What skills are required for a Retail Marketing Coordinator?
Essential skills include data analysis for monitoring sales trends, proficiency in retail CRM and visual merchandising tools, and project management capabilities. A successful candidate must possess a strong understanding of consumer behavior, the ability to manage relationships with both creative teams and store managers, and expertise in retail-specific software and marketing platforms.
Who does a Retail Marketing Coordinator work with?
A Retail Marketing Coordinator acts as a hub, collaborating with diverse stakeholders including regional store managers, creative design teams, external vendors, and logistics personnel. They also work closely with regional sales directors to ensure that marketing activities are aligned with inventory availability and performance goals across all assigned stores.
How can a Retail Marketing Coordinator impact company success?
By optimizing in-store marketing and merchandising, a Retail Marketing Coordinator directly influences the customer's shopping experience and purchasing decisions. Their ability to analyze sales data allows the business to pivot quickly on underperforming inventory or double down on high-growth promotional activities, ultimately leading to increased revenue and stronger brand positioning in the retail market.