Retail Marketing Coordinator job description

Job brief

We are looking for a creative and data-minded Retail Marketing Coordinator to join our growing retail team and elevate our brand presence across our physical store locations. In this role, you will be responsible for bringing our marketing vision to life through compelling in-store merchandising and high-impact local promotions that resonate with our target customers. You will work in a fast-paced environment where your insights into customer behavior will directly influence our quarterly sales strategies and store success. If you are passionate about retail trends and enjoy translating marketing concepts into measurable results, we invite you to apply.

What is a Retail Marketing Coordinator?

A Retail Marketing Coordinator is a strategic professional who bridges the gap between high-level brand identity and the execution of effective in-store experiences. By managing local store marketing, visual merchandising standards, and promotional calendars, a Retail Marketing Coordinator ensures brand consistency across physical touchpoints. This role utilizes data-driven insights from CRM tools and retail analytics to optimize promotional performance and maximize store foot traffic. Ultimately, the work of a Retail Marketing Coordinator is vital to sustaining organizational growth and deepening customer loyalty in competitive retail environments.

What does a Retail Marketing Coordinator do?

A Retail Marketing Coordinator executes omnichannel promotional strategies, ensuring that national marketing campaigns are effectively localized for specific store demographics. Daily tasks involve coordinating point-of-sale marketing materials, managing inventory visual displays, and reviewing sales performance reports in platforms like Tableau or Shopify. They collaborate closely with store managers, creative agencies, and regional operations teams to launch seasonal product releases and in-store activation events. Through consistent monitoring of retail KPIs, they provide actionable feedback that shapes future merchandising and advertising initiatives.

Key responsibilities

• Develop and deploy localized in-store marketing campaigns that align with national brand strategy and seasonal product merchandising cycles.
• Manage the end-to-end production of point-of-purchase (POP) signage, window displays, and promotional collateral across all regional retail locations.
• Analyze weekly sales performance metrics and inventory turnover rates to identify opportunities for targeted promotional activities or store-level adjustments.
• Collaborate with internal creative teams and external vendors to ensure timely delivery and high-quality installation of all promotional marketing assets.
• Execute comprehensive retail audits to ensure consistent brand presentation, pricing accuracy, and compliance with visual merchandising standards at every store.
• Facilitate training sessions for store associates on new product messaging, promotional offers, and customer engagement techniques to drive conversion rates.
• Monitor competitive landscape and customer feedback trends to provide actionable insights for future marketing efforts and product assortment strategies.
• Coordinate cross-functional logistics for store events and community outreach initiatives that strengthen local brand awareness and customer acquisition.

Requirements and skills

• Bachelor’s degree in Marketing, Business Administration, Retail Management, or a related field with a focus on consumer behavior.
• Minimum of 2-3 years of professional experience in retail marketing, field operations, or visual merchandising within a multi-site retail environment.
• Proficiency in utilizing retail management software and CRM platforms, such as Salesforce or HubSpot, to track campaign performance and customer metrics.
• Strong technical skills in Adobe Creative Suite (specifically InDesign and Photoshop) for modifying marketing assets and planograms.
• Proven ability to translate complex sales data into clear, actionable reporting for senior leadership and store management teams.
• In-depth knowledge of retail merchandising best practices, including space allocation, store layout optimization, and visual impact techniques.
• Professional certification such as a Retail Management Certificate or similar industry-recognized credential is highly preferred for this role.
• Demonstrated project management expertise with the ability to handle multiple promotional calendars and vendor relationships simultaneously.

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