PR Account Manager job description

Job brief

We are seeking a proactive and media-savvy PR Account Manager to join our communications team and amplify our brand's presence in a competitive landscape. You will take ownership of our earned media strategy, managing campaigns from ideation to coverage analysis while serving as a primary point of contact for external stakeholders. In this role, you will help define our public voice, mitigate reputation risks, and translate organizational milestones into high-impact media opportunities. If you are a strategic storyteller who thrives on building genuine connections with top-tier outlets, we want to hear from you.

What is a PR Account Manager?

A PR Account Manager is a specialized communications strategist responsible for shaping organizational narrative and fostering meaningful connections with stakeholders. By leveraging tools like Muck Rack, Cision, and Meltwater, a PR Account Manager crafts high-impact press releases and thought-leadership content that secures earned media. This role bridges the gap between public perception and business objectives, utilizing data-driven insights to protect brand reputation and elevate market authority.

What does a PR Account Manager do?

On a daily basis, a PR Account Manager manages proactive media outreach, maintains relationships with journalists and industry influencers, and executes integrated communication campaigns. They monitor real-time sentiment across social and news channels, translate complex corporate updates into compelling editorial pitches, and report on share-of-voice metrics to leadership. Additionally, they coordinate crisis response planning and work closely with marketing teams to ensure all external messaging aligns with the core brand identity.

Key responsibilities

• Develop and execute comprehensive public relations strategies that increase share-of-voice and solidify the brand’s market position.
• Cultivate and maintain long-term relationships with key journalists, editors, and industry analysts at national and trade publications.
• Draft, edit, and distribute high-quality press releases, media kits, and talking points tailored for diverse target audiences.
• Manage end-to-end media outreach campaigns, including pitching stories, scheduling executive interviews, and securing speaking opportunities.
• Utilize PR analytics tools like Cision or Muck Rack to track media coverage, sentiment trends, and overall campaign ROI.
• Direct crisis communications protocols to address negative sentiment or public incidents with transparency and strategic precision.
• Collaborate with internal marketing, product, and legal departments to ensure messaging consistency across all external communication channels.
• Analyze and report on monthly PR performance metrics to C-suite stakeholders, highlighting reach, engagement, and conversion impact.

Requirements and skills

• Minimum of 4-6 years of experience in agency or in-house public relations, media relations, or corporate communications.
• Proven track record of securing top-tier media placements in print, digital, and broadcast outlets relevant to our industry.
• Expertise in using PR software suites such as Cision, Meltwater, Muck Rack, or TrendKite for list building and coverage tracking.
• Advanced proficiency in AP style writing, editorial storytelling, and adapting brand voice for various communication platforms.
• Strong crisis management capabilities with experience developing public statements under tight, high-pressure deadlines.
• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field; APR certification is a plus.
• Ability to present complex media metrics and campaign strategy reports clearly to executive-level stakeholders and clients.
• Deep understanding of the intersection between PR, SEO, and social media marketing to maximize content discoverability and reach.

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