Job brief
We are seeking a proactive and media-savvy PR Account Manager to join our communications team and amplify our brand's presence in a competitive landscape. You will take ownership of our earned media strategy, managing campaigns from ideation to coverage analysis while serving as a primary point of contact for external stakeholders. In this role, you will help define our public voice, mitigate reputation risks, and translate organizational milestones into high-impact media opportunities. If you are a strategic storyteller who thrives on building genuine connections with top-tier outlets, we want to hear from you.
Key highlights
- Develop and execute comprehensive public relations strategies that increase share-of-voice and solidify the brand’s market position.
- Cultivate and maintain long-term relationships with key journalists, editors, and industry analysts at national and trade publications.
- Utilize PR analytics tools like Cision or Muck Rack to track media coverage, sentiment trends, and overall campaign ROI.
- Direct crisis communications protocols to address negative sentiment or public incidents with transparency and strategic precision.
What is a PR Account Manager?
A PR Account Manager is a specialized communications strategist responsible for shaping organizational narrative and fostering meaningful connections with stakeholders. By leveraging tools like Muck Rack, Cision, and Meltwater, a PR Account Manager crafts high-impact press releases and thought-leadership content that secures earned media. This role bridges the gap between public perception and business objectives, utilizing data-driven insights to protect brand reputation and elevate market authority.
What does a PR Account Manager do?
On a daily basis, a PR Account Manager manages proactive media outreach, maintains relationships with journalists and industry influencers, and executes integrated communication campaigns. They monitor real-time sentiment across social and news channels, translate complex corporate updates into compelling editorial pitches, and report on share-of-voice metrics to leadership. Additionally, they coordinate crisis response planning and work closely with marketing teams to ensure all external messaging aligns with the core brand identity.
Key responsibilities
- Develop and execute comprehensive public relations strategies that increase share-of-voice and solidify the brand’s market position.
- Cultivate and maintain long-term relationships with key journalists, editors, and industry analysts at national and trade publications.
- Draft, edit, and distribute high-quality press releases, media kits, and talking points tailored for diverse target audiences.
- Manage end-to-end media outreach campaigns, including pitching stories, scheduling executive interviews, and securing speaking opportunities.
- Utilize PR analytics tools like Cision or Muck Rack to track media coverage, sentiment trends, and overall campaign ROI.
- Direct crisis communications protocols to address negative sentiment or public incidents with transparency and strategic precision.
- Collaborate with internal marketing, product, and legal departments to ensure messaging consistency across all external communication channels.
- Analyze and report on monthly PR performance metrics to C-suite stakeholders, highlighting reach, engagement, and conversion impact.
Requirements and skills
- Minimum of 4-6 years of experience in agency or in-house public relations, media relations, or corporate communications.
- Proven track record of securing top-tier media placements in print, digital, and broadcast outlets relevant to our industry.
- Expertise in using PR software suites such as Cision, Meltwater, Muck Rack, or TrendKite for list building and coverage tracking.
- Advanced proficiency in AP style writing, editorial storytelling, and adapting brand voice for various communication platforms.
- Strong crisis management capabilities with experience developing public statements under tight, high-pressure deadlines.
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field; APR certification is a plus.
- Ability to present complex media metrics and campaign strategy reports clearly to executive-level stakeholders and clients.
- Deep understanding of the intersection between PR, SEO, and social media marketing to maximize content discoverability and reach.
FAQs
What does a PR Account Manager do?
A PR Account Manager manages the public image of an organization by designing media outreach strategies, writing press materials, and cultivating relationships with reporters. They handle the day-to-day execution of campaigns, monitor news cycles for relevant opportunities, and analyze media coverage to ensure brand messaging remains consistent and impactful.
What skills are required for a PR Account Manager?
Key skills include advanced editorial writing, expertise in media list management, and the ability to navigate high-stakes crisis communications. Proficiency in PR-specific software like Muck Rack or Cision is essential, as is a strong ability to translate technical company updates into narratives that resonate with journalists and the public.
Who does a PR Account Manager work with most often?
They act as a central liaison, working closely with journalists, industry influencers, and external media outlets to secure coverage. Internally, a PR Account Manager collaborates with C-suite executives, legal teams for compliance, and marketing teams to ensure that public-facing messaging aligns with overarching company goals.
Why is a PR Account Manager important to a company?
A PR Account Manager is vital because they own the brand's reputation and visibility in the public eye. By effectively managing earned media and public perception, they build trust with stakeholders, support business growth through brand recognition, and provide essential protection during periods of intense media scrutiny.