Media Communications Coordinator job description

Job brief

We are looking for a sharp and creative Media Communications Coordinator to join our growing communications team. You will play a pivotal role in amplifying our brand narrative, securing media placements, and fostering meaningful relationships with industry journalists and influencers. This is an ideal position for a detail-oriented communicator who excels at translating complex organizational goals into compelling public-facing content. If you are passionate about storytelling and strategic public relations, we invite you to help elevate our organizational visibility.

What is a Media Communications Coordinator?

A Media Communications Coordinator is a public relations professional tasked with shaping and maintaining an organization's public image and narrative. By serving as a central hub for media engagement, a Media Communications Coordinator ensures consistent messaging across press, digital, and stakeholder platforms. They utilize tools like Cision, Muck Rack, and Google Analytics to measure campaign efficacy, bridging the gap between internal goals and external public perception to protect and grow brand equity.

What does a Media Communications Coordinator do?

A Media Communications Coordinator spends their day pitching stories to journalists, drafting press releases, and managing editorial calendars for corporate announcements. They collaborate with internal marketing teams and external PR agencies to ensure brand consistency while monitoring media coverage through platforms like Meltwater or Mention to track industry sentiment. Beyond daily outreach, they coordinate press briefings, prepare executive talking points, and update digital newsrooms to ensure stakeholders remain informed during both standard operations and reputation-sensitive events.

Key responsibilities

• Draft and distribute compelling press releases, media pitches, and thought leadership articles for diverse digital and print media outlets.
• Cultivate and maintain a robust database of journalists, editors, and industry-specific influencers to secure strategic media coverage and mentions.
• Execute comprehensive reputation management plans, including proactive messaging strategies and reactive crisis communications for sensitive public affairs topics.
• Monitor real-time brand sentiment and media coverage using platforms like Meltwater or Cision to provide actionable monthly PR analytics reports.
• Collaborate with executive leadership to prepare talking points, speeches, and briefing documents for high-stakes media interviews and public appearances.
• Manage the end-to-end coordination of press events, virtual briefings, and industry roundtables to drive engagement with key external stakeholders.
• Audit internal and external communications to ensure total alignment with the company’s mission, core values, and established brand style guides.
• Partner with the digital marketing team to synchronize social media messaging with active PR campaigns for maximum cross-channel reach and impact.

Requirements and skills

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field with at least 3 years of agency or in-house PR experience.
• Advanced proficiency in utilizing PR software and media monitoring platforms such as Cision, Muck Rack, Meltwater, or Agility PR Solutions.
• Superior editorial writing and proofreading skills with the ability to adapt voice and tone for diverse media audiences and publications.
• Proven track record of securing earned media placements in trade, national, or niche industry publications across various digital and print channels.
• Strong understanding of AP Style guidelines and ethical standards in public relations and corporate communications.
• Practical experience in crisis management, including the ability to draft clear, concise messaging under tight deadlines during high-pressure situations.
• Familiarity with project management tools like Asana, Trello, or Monday.com to streamline workflow and manage editorial calendars efficiently.
• Professional accreditation such as the PRSA Accreditation in Public Relations (APR) is highly preferred for candidates in this senior-support role.

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