Job brief
We are seeking a skilled CRM Developer to join our IT team and drive the evolution of our customer-facing platforms. You will take ownership of our CRM architecture, building scalable solutions that empower our sales and service departments to operate at peak efficiency. This role is perfect for a developer who enjoys solving complex data challenges and has a passion for building user-centric interfaces. If you are ready to make a direct impact on our customer engagement strategy and technical roadmap, we would love to meet you.
Key highlights
- Design and develop custom CRM components using Apex, Lightning Web Components, or .NET to meet evolving business requirements.
- Integrate the CRM platform with external enterprise systems via REST/SOAP APIs to ensure real-time data synchronization.
- Architect and maintain complex automation workflows, process builders, and triggers to streamline lead management and sales pipelines.
- Manage migration projects, including data cleansing, mapping, and transformation from legacy systems into our primary CRM environment.
What is a CRM Developer?
A CRM Developer is a specialized software engineer dedicated to designing, implementing, and maintaining customer relationship management systems. A CRM Developer bridges the gap between complex business requirements and technical execution by leveraging proprietary platform languages and standard web technologies. By configuring automated workflows, creating custom objects, and integrating third-party APIs, a CRM Developer ensures that organizations can effectively manage client data, track sales lifecycles, and deliver personalized customer experiences at scale.
What does a CRM Developer do?
A CRM Developer spends their time building custom modules, writing server-side logic in languages like Apex or C#, and designing front-end components within CRM environments. They collaborate with stakeholders to map business processes into the platform, perform unit testing to ensure data integrity, and manage deployment pipelines to production. A CRM Developer also troubleshoots complex integration issues between the CRM and external ERP or marketing automation systems, ensuring data flows seamlessly across the enterprise technology stack.
Key responsibilities
- Design and develop custom CRM components using Apex, Lightning Web Components, or .NET to meet evolving business requirements.
- Integrate the CRM platform with external enterprise systems via REST/SOAP APIs to ensure real-time data synchronization.
- Architect and maintain complex automation workflows, process builders, and triggers to streamline lead management and sales pipelines.
- Perform comprehensive code reviews and unit testing to maintain high standards of code quality and platform security.
- Translate high-level business goals into functional technical specifications and detailed documentation for cross-functional stakeholders.
- Monitor system performance and resolve production bottlenecks to ensure low-latency access for global end-users.
- Manage migration projects, including data cleansing, mapping, and transformation from legacy systems into our primary CRM environment.
- Participate in Agile sprint planning and retrospective meetings to iteratively deliver feature enhancements and technical debt reduction.
Requirements and skills
- Proven track record with 3+ years of experience in developing and customizing major CRM platforms such as Salesforce or Microsoft Dynamics 365.
- Deep technical proficiency in platform-specific languages such as Apex, Visualforce, or C# and JavaScript/TypeScript.
- Solid understanding of relational database design, including advanced SOQL/SQL querying and data modeling techniques.
- Experience managing API-based integrations using tools like MuleSoft, Boomi, or custom middleware solutions.
- Hold a relevant certification, such as Salesforce Platform Developer I/II or Microsoft Certified: Dynamics 365 Developer Associate.
- Bachelor's degree in Computer Science, Software Engineering, or a related quantitative field.
- Demonstrated ability to translate complex technical architectural decisions into clear concepts for non-technical product owners.
- Expertise in using CI/CD tools like Copado, Gearset, or Azure DevOps to automate the deployment of platform configurations.
FAQs
What does a CRM Developer do?
A CRM Developer is responsible for the technical customization and integration of customer relationship management software. They write code to automate business processes, develop custom user interfaces, and build API connections to link the CRM with other essential business applications. Ultimately, they ensure the platform is robust, secure, and aligned with the company’s data needs.
What skills are required for a CRM Developer?
Key skills include proficiency in platform-specific languages like Apex or C#, and general web development technologies like JavaScript, HTML, and CSS. A CRM Developer must also have strong database management skills (SQL/SOQL) and experience with API architecture. Additionally, certification in a specific CRM platform is highly valued and often expected by employers.
Who does a CRM Developer work with on a team?
A CRM Developer works closely with product managers, business analysts, and sales operations teams to define feature requirements. They also collaborate with DevOps engineers to manage deployments and communicate with other backend developers to ensure that data integration between systems remains consistent and secure across the organization.
Why is the CRM Developer role important for a business?
The CRM Developer role is critical because the CRM acts as the 'single source of truth' for customer data. By optimizing this system, a developer directly improves the efficiency of sales, marketing, and customer service teams. A well-maintained CRM leads to better lead tracking, higher conversion rates, and a more personalized experience for the end customer.