Media
A Content Strategist crafts high-impact digital narratives by managing editorial calendars, SEO-driven content, and multimedia distribution to engage audiences.
We are looking for a visionary Content Strategist to join our media team and shape the narrative of our brand across multiple digital channels. You will take ownership of our content lifecycle, from initial research and creative brief development to production and performance analysis. This is an ideal role for a detail-oriented storyteller who thrives on using data to refine creative processes and drive meaningful user engagement. If you are passionate about building scalable content systems and delivering high-quality media experiences, we want to hear from you.
Key highlights
A Content Strategist is a media and marketing professional who designs, executes, and oversees the end-to-end lifecycle of digital content. By synthesizing data-driven audience insights with brand storytelling, a Content Strategist develops comprehensive editorial frameworks that align with business objectives. This role utilizes tools like CMS platforms, SEO audit software, and analytics suites to ensure content reaches the right audience through the optimal channel, whether that be web, social media, or email.
On a daily basis, a Content Strategist maintains complex editorial calendars, collaborates with designers and copywriters to ensure brand voice consistency, and conducts keyword research to optimize organic search performance. They analyze engagement metrics using Google Analytics or Looker to refine content performance and identify new opportunities for growth. Additionally, they work closely with product and marketing teams to ensure that all multimedia assets, blog posts, and whitepapers are delivered on schedule and align with overarching growth KPIs.
What does a Content Strategist do?
A Content Strategist plans, develops, and manages digital content to meet business goals and user needs. They bridge the gap between creative storytelling and analytical SEO performance. By managing editorial workflows and content distribution, a Content Strategist ensures that a brand communicates consistently and effectively across all digital touchpoints.
What skills are needed to become a Content Strategist?
Essential skills include SEO strategy, data analysis, editorial planning, and proficiency with CMS platforms like WordPress or Contentful. A successful Content Strategist must also possess strong project management skills and the ability to interpret user engagement data to refine future content. Certifications in digital marketing or SEO from reputable platforms can further validate these skill sets.
Who does a Content Strategist work with on a team?
They frequently collaborate with SEO specialists, product managers, graphic designers, and freelance copywriters to execute cross-channel campaigns. By working closely with web developers, a Content Strategist ensures that content is displayed effectively within the technical architecture of the site. They are a primary communication hub between creative teams and stakeholder groups.
How do you measure the success of a Content Strategist?
Success is typically measured by tracking organic traffic growth, engagement rates (such as time-on-page or bounce rate), and conversion metrics like lead generation or newsletter sign-ups. By using tools like Google Analytics and search console data, a Content Strategist provides a clear ROI on content initiatives. Consistently hitting these KPIs demonstrates the strategic value they bring to the organization.