Brand Designer job description

Job brief

We are looking for a talented Brand Designer to join our creative team and take ownership of our visual evolution. You will define the design systems that guide our digital and physical presence while collaborating with cross-functional teams to ship impactful marketing campaigns. This role is ideal for a creative strategist who balances technical design precision with a deep understanding of visual storytelling. If you are passionate about building memorable brand experiences and want to work in a collaborative environment that values aesthetic excellence, we would love to hear from you.

What is a Brand Designer?

A Brand Designer is a strategic visual creative responsible for defining and maintaining the core identity of an organization. By translating business values into cohesive visual systems, a Brand Designer ensures that every touchpoint—from digital interface to physical collateral—reflects a unified brand voice. Utilizing industry-standard tools like Adobe Creative Cloud and Figma, they create scalable design languages, typography hierarchies, and color palettes that elevate brand perception and differentiate products in competitive markets.

What does a Brand Designer do?

A Brand Designer develops comprehensive style guides, creates high-fidelity marketing assets, and produces custom illustrations or iconography to support product launches. They collaborate daily with product managers, marketing teams, and content strategists to ensure design deliverables align with high-level campaign objectives and user experience standards. Throughout the design process, they manage iterative feedback loops, audit existing brand assets for consistency, and present creative rationale to stakeholders to ensure every visual output strengthens the company's market positioning.

Key responsibilities

• Design and maintain scalable brand identity systems, including typography, color palettes, and grid systems for internal and external application.
• Produce high-impact visual assets for multi-channel marketing campaigns, including social media, digital advertising, email templates, and landing pages.
• Develop comprehensive brand guidelines and style documentation to ensure design consistency across all international product and marketing touchpoints.
• Collaborate with UX/UI designers to ensure digital product interfaces reflect brand standards while maintaining high accessibility and usability benchmarks.
• Create custom iconography, illustrations, and motion graphics that define our brand’s unique visual language and enhance user interaction.
• Manage the end-to-end production of print materials such as packaging, trade show displays, and corporate collateral using professional production techniques.
• Audit existing design assets across platforms to identify inconsistencies and implement improvements that modernize the user's perception of our brand.
• Present design concepts, storyboards, and rationale to key stakeholders and leadership to align creative outputs with quarterly business goals.

Requirements and skills

• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and prototyping tools like Figma or Sketch.
• Strong portfolio demonstrating a deep understanding of typography, composition, color theory, and modern design systems.
• Minimum of 3+ years of professional experience as a Brand Designer, Graphic Designer, or within a similar creative role.
• Proven experience developing and implementing brand style guides that serve as a single source of truth for cross-functional teams.
• Hands-on knowledge of motion design or animation software such as After Effects or Lottie, for use in digital brand storytelling.
• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent industry experience.
• Ability to articulate complex design decisions to non-design stakeholders with clarity, confidence, and professional design rationale.
• Familiarity with WCAG accessibility standards and how they must be integrated into modern digital brand assets and interface design.

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